Answer engine optimization (AEO) services
Answer engine optimization (AEO) is the practice of structuring content so that a search engine, voice assistant or AI system can lift a direct answer from it. Adwortise rewrites and marks up your pages so that the answer to each question is easy to find and safe to quote.
- Pages structured so a direct answer can be quoted
- Featured snippets, People Also Ask and AI Overviews
- Structured data that matches what the page says
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- Free auditbefore any commitment
- 4 assistantsChatGPT, Gemini, Perplexity and AI Overviews
- Monthlytracking of mentions and citations
- 1 managerdedicated to your account
Explained
What is answer engine optimization?
Answer engine optimization is the work of making a page the source of a direct answer. Search engines increasingly answer the question on the results page, and assistants read one answer aloud or write it out. AEO aims to be the page that answer comes from.
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Where answers appear
Where do direct answers appear?
- Featured snippets
- A paragraph, list or table shown above the ordinary Google results.
- People Also Ask
- Expandable related questions in Google results, each answered from one page.
- AI Overviews
- Google's AI-written summaries, which link to their sources.
- Voice assistants
- Spoken answers from Google Assistant, Siri and Alexa.
- AI assistants
- ChatGPT, Gemini and Perplexity, which quote and cite web pages.
How it works
How do we structure a page to be quoted?
- The question as a heading, phrased the way people ask it.
- The answer in the first sentence under that heading, complete without the rest of the page.
- The right format: a short paragraph for a definition, a numbered list for steps, a table for comparisons.
- Plain wording, with the subject named instead of "it" or "this".
- Supporting detail after the answer, not before it.
- Semantic HTML: real headings, lists, tables and definitions.
- Structured data that matches what is visible on the page.
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Structured data
Which structured data supports AEO?
Structured data states what a page contains in a form machines read without guessing. These types are the most useful for answers.
- FAQPage
- Questions and answers on a page. Google now shows FAQ rich results only for well-known government and health sites, but the markup still helps machines read the page.
- Article
- The author, publisher and dates of a piece of content.
- Product and Offer
- Price, availability and reviews.
- LocalBusiness
- Address, hours, phone and service area.
- Organization
- Who the business is, and its official profiles.
What you get
What our AEO service includes
- Question research We collect the questions buyers ask, from search data, People Also Ask and your sales team.
- Answer audit We check which questions your site answers, and how well.
- Rewrite and restructure Existing pages are reorganized around questions and direct answers.
- New question pages Written for the questions the site does not yet answer.
- Markup Structured data added and validated.
- Tracking Featured snippets, AI Overview citations and assistant mentions checked each month.
Pricing
How much does AEO cost?
This service is quoted after a free audit, because the price depends on the scope of work. AEO is included in the Growing business, Ecommerce and Enterprise SEO packages.
Frequently asked questions
What is the difference between AEO and SEO?
SEO aims for a high position in a list of results. AEO aims to be the source of the direct answer shown or spoken in place of that list. AEO is built on SEO, because answers are usually taken from pages that already rank.
What is the difference between AEO and GEO?
AEO structures a page so that an answer can be lifted from it. GEO (generative engine optimization) is the wider aim of being named and cited in AI-written answers, and it also covers what other sites say about the business.
How long should an answer be?
Long enough to be complete on its own, which for a definition is usually one or two sentences. Detail follows in the paragraphs after it.
Does every page need an FAQ section?
No. A page needs questions only where visitors really ask them. Most of a well-structured page already consists of questions as headings with answers beneath.