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Facebook and Instagram ads management
Facebook and Instagram ads management is the planning, creative production and optimization of advertising on Meta's platforms. Adwortise defines the audiences, produces the ads, sets up tracking and manages the budget to a target cost per lead or return on ad spend.
- Facebook, Instagram, Messenger and Audience Network
- Meta Pixel and Conversions API set up correctly
- New creative tested against the best ad every month
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- Free auditbefore any commitment
- Weeklyoptimization of bids, budgets and ads
- Monthlyreport on spend, leads and cost per lead
- 1 managerdedicated to your account
Explained
What is Facebook ads management?
Facebook ads management is the work of running campaigns in Meta Ads Manager, which places ads on Facebook, Instagram, Messenger and Audience Network. Search ads answer demand that already exists. Meta ads create demand by showing a product or offer to people who match an audience, whether or not they were looking for it.
Instagram and Facebook ad
- Reach▲
- Clicks▲
- Leads▲
Campaign structure
How is a Meta ad campaign structured?
- Campaign
- Sets the objective: awareness, traffic, engagement, leads, app promotion or sales.
- Ad set
- Sets the audience, placements, budget and schedule.
- Ad
- The creative people see: image, video, carousel or collection, with its text and link.
Campaign structure
- 1CampaignSets the objective, such as leads or sales.
- 2Ad setSets the audience, placements and budget.
- 3AdThe image or video people see.
Audiences
Which audiences can Meta ads reach?
- Core audiences
- People chosen by location, age, interests and behavior.
- Custom audiences
- People who already know the business: website visitors, customers, video viewers and page followers.
- Lookalike audiences
- New people who resemble your customers.
- Advantage+ audiences
- Meta's automated targeting, which finds buyers from conversion data.
What you get
What our Facebook and Instagram ads service includes
- Account and tracking audit.
- Meta Pixel and Conversions API set up, so conversions are recorded from the browser and the server.
- Audience strategy: prospecting, retargeting and existing customers.
- Creative: images, video and copy in the formats each placement needs.
- Creative testing: new ads tested against the current best every month.
- Catalog ads for online stores.
- Lead forms or landing pages for lead generation.
- Budget management across campaigns and ad sets.
- Monthly report: spend, results, cost per result and what was learned.
Creative
Why does creative matter most on Meta?
On Meta, the ad itself does most of the targeting. The system shows each ad to the people most likely to respond to it, so different creative reaches different buyers. Accounts that add new creative regularly keep their costs stable. Accounts that run the same ads for months see costs rise as the audience tires of them.
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Tracking
How are conversions tracked?
The Meta Pixel records actions in the visitor's browser. Browsers and Apple's App Tracking Transparency now block part of that data, so the Conversions API sends the same events from your server. Using both gives Meta more complete data to optimize from.
Pricing
How much does Facebook ads management cost?
There are two costs: the ad spend, paid directly to Meta, and the management fee. This service is quoted after a free audit, because the price depends on the scope of work. The fee depends on the size of the budget and how much creative is produced each month.
Frequently asked questions
Are Facebook ads or Google Ads better?
They do different jobs. Google Ads reach people who are searching for something now. Facebook and Instagram ads reach people who fit an audience and may not be searching yet. Many businesses use both.
Do Instagram ads need a separate campaign?
No. Instagram and Facebook ads are managed together in Meta Ads Manager, and one campaign can run on both.
What is the learning phase?
It is the period after an ad set starts or is changed, while Meta is still learning who responds. Results are less stable until the ad set has collected enough conversions, which Meta puts at about 50 in a week.
Can you create the ad images and video?
Yes. Creative production is part of the service, and footage or photos of your own products and team improve results.