WordPress development services
WordPress development is the building of websites on WordPress, the most widely used content management system. Adwortise builds custom WordPress themes that your team can edit without a developer and that load quickly and rank.
- Custom themes without page-builder bloat
- Block editing your team can use
- Updates, backups and security covered
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Fixed quoteand a dated schedule before work starts
- Core Web Vitalsmeasured before every launch
- 1 managerdedicated to your account
Explained
What is WordPress development?
WordPress development is the work of designing and building a website on the WordPress content management system, and extending it with themes and plugins. WordPress is open-source software that runs more than 40 percent of all websites, according to W3Techs. It suits service businesses, publishers and stores that want full control over content and structure.
WordPress build
- Custom themeDone
- Editable blocksDone
- Custom fieldsDone
- SchemaDone
- CachingDone
How we build
How do we build WordPress sites?
- Custom theme
- A theme written for your site, without the unused code that multipurpose themes carry.
- Block editor
- Pages assembled from editable blocks, so your team can add and change content.
- Few plugins
- Only the plugins the site needs. Each extra plugin adds code to load and to keep updated.
- Custom fields
- Structured content, such as services, team members and locations, entered once and shown consistently.
- Semantic HTML
- One h1, ordered headings and real lists and tables, which search engines and assistive technology rely on.
- Structured data
- Schema generated from the content of each page.
What you get
What our WordPress development service includes
- Discovery, sitemap and wireframes.
- Design for phone and desktop.
- Theme development and content entry.
- WooCommerce setup for stores.
- SEO setup: titles, structured data, sitemap and redirects.
- Speed: caching, image compression and script control.
- Security: updates, backups, login protection and SSL.
- Analytics and conversion tracking.
- Training for your team, and a maintenance plan.
Speed
Why are some WordPress sites slow?
- Page builders and multipurpose themes that load large stylesheets and scripts on every page.
- Too many plugins.
- Uncompressed images.
- No caching.
- Cheap shared hosting.
We address each one in the build, and measure the result against Core Web Vitals before launch.
Core Web Vitals
- Largest Contentful Paint · 1.8 sGood
- Interaction to Next Paint · 140 msGood
- Cumulative Layout Shift · 0.04Good
Security
How is a WordPress site kept secure?
Most WordPress security problems come from outdated plugins, themes and weak passwords. A maintained site is updated regularly, backed up every day, protected against repeated login attempts and served over HTTPS. This is what a maintenance plan covers.
Request a free website reviewNo obligation. We reply by email.
Pricing
How much does a WordPress website cost?
This service is quoted after a free audit, because the price depends on the scope of work. The main factors are the number of page templates, whether the site includes a store, the amount of content to write or move, and custom features.
Frequently asked questions
Is WordPress good for SEO?
Yes. WordPress gives full control over URLs, titles, structured data and content, which is why it suits sites that depend on search. The result depends on how the theme is built.
Should I use WordPress or Shopify?
WordPress suits service businesses and content-led sites, and stores that need full control. Shopify suits stores that want hosting, payments and security handled for them.
Can you fix or rebuild an existing WordPress site?
Yes. We start with an audit of the theme, plugins, speed and SEO, and recommend repair or rebuild.
Will I be able to update the site myself?
Yes. Content is edited in the WordPress block editor, and we train your team at handover.