Guides on semantic SEO and AI search
Plain guides for business owners and marketing managers. Each one answers one question in full, with worked examples, and links to the next question.
Semantic SEO
How search engines read a site, and how to plan pages around topics and intent.
What is semantic SEO?
Semantic SEO plans content around entities, search intent and the relationships between topics, not keyword counts. Learn the parts, the steps and the mistakes.
What is topical authority, and how do you build it?
Topical authority is how completely and credibly a site covers a subject. Learn how to draw a topical map, link it together and tell when it is working.
What is keyword cannibalization, and how do you fix it?
Keyword cannibalization is two or more pages on one site competing for the same search intent. Learn how to detect it in Search Console and pick the right fix.
Doorway pages vs location pages: where is the line?
Doorway pages are near-identical pages made to rank for places and funnel visitors on. Learn how Google defines them and what makes a location page legitimate.
AI search
How AI answers choose their sources, and what SEO, AEO and GEO each cover.
SEO vs AEO vs GEO: what is the difference?
SEO, AEO and GEO optimize for different results: ranked links, direct answers and AI-generated responses. See how they differ, overlap and which comes first.
How to get your business cited in AI Overviews and ChatGPT
AI answers cite pages they can retrieve, understand and quote. Learn how sources are chosen, what makes a page quotable and how to track citations.
Budget and timing
What SEO costs, what drives the price, and when results show.
How much does SEO cost?
SEO pricing depends on scope, not a fixed rate. See the pricing models, what drives cost, what low quotes leave out and how to compare agency proposals.
How long does SEO take to work?
SEO on a new site commonly takes several months to show results. See what happens in each phase, what speeds it up, early signals to watch and when to worry.