Ecommerce SEO services
Ecommerce SEO services make an online store's category and product pages rank in search results, so shoppers find products without a paid click. Adwortise works on Shopify, WooCommerce and custom stores, covering site structure, category and product pages, structured data and content.
- Category and product pages built to rank and convert
- Product schema and a clean Merchant Center feed
- Organic revenue reported by category
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- From $2,500per month for online stores
- 6 monthsminimum term, with a written plan
- Monthlyreport on clicks, visibility and leads
- 1 managerdedicated to your account
Explained
What is ecommerce SEO?
Ecommerce SEO is search engine optimization for online stores. Its aim is to rank category pages for the product types people search for, and product pages for specific items.
It differs from SEO for other sites because of scale. A store can have thousands of URLs created by filters, variants and sorting options, many of them near-duplicates. Much of the work is deciding which pages search engines should index and making those pages the best result for their search.
Category page
- Unique category copyDone
- Product schemaDone
- Filter URLs controlledDone
- Internal links to productsDone
- Page speedDone
What you get
What our ecommerce SEO service includes
- Topic and intent mapping
- Every category and product is mapped to the searches it should answer, so no two pages compete.
- Site structure
- Categories, subcategories and internal links arranged so every product is a few clicks from the home page.
- Category pages
- Titles, headings, intro copy and filters. These pages usually bring the most organic revenue.
- Product pages
- Unique titles and descriptions, image alt text and answers to common buyer questions.
- Technical SEO
- Canonical tags, filtered and paginated URLs, out-of-stock products, redirects and page speed.
- Structured data
- Product schema with price, availability and ratings, so listings can show rich results.
- Google Merchant Center
- A clean product feed, which is what makes products eligible for free listings in Google Shopping.
- Content
- Buying guides and comparison pages that reach shoppers before they have chosen a product.
- Link building
- Links to category pages and guides from relevant sites.
Platforms
Platforms we work with
| Platform | What we handle |
|---|---|
| Shopify | Duplicate product URLs created by collections, theme speed, app bloat, and the fixed URL structure |
| WooCommerce | Plugin conflicts, permalink settings, slow hosting and category and tag overlap |
| Custom stores | Rendering, crawl paths, filtered navigation and structured data built into templates |
| Amazon and eBay | Listing titles, bullet points, backend keywords and images |
Common problems
Common ecommerce SEO problems we fix
- Filter and sort URLs that create thousands of duplicate pages.
- Product descriptions copied from the manufacturer, shared with every other reseller.
- Category pages with products but no text for search engines to read.
- Out-of-stock and discontinued products that return errors and lose their links.
- Slow pages caused by large images and too many scripts.
- Missing or invalid Product schema.
Request a free SEO auditNo obligation. We reply by email.
Process
How it works
- Audit We crawl the store, review indexing and identify the categories with the most search demand.
- Structure and technical fixes We resolve duplicate URLs, canonicals, redirects and speed.
- Category and product optimization We rewrite the priority pages, starting with the categories closest to page one.
- Content and links We publish guides and earn links to category pages.
- Report Each month you see organic revenue, rankings and the work completed.
Request a free SEO auditNo obligation. We reply by email.
Pricing
How much does ecommerce SEO cost?
Ecommerce SEO is its own package, from $2,500 per month. It covers category and product optimization, site architecture, product schema and content. Stores with very large catalogues or several markets are quoted as enterprise SEO. See all SEO packages and what they include.
Frequently asked questions
How is ecommerce SEO different from regular SEO?
Ecommerce SEO deals with far more pages, most of them generated from a template. It concentrates on category and product pages, duplicate URLs created by filters, product schema and product feeds.
Which pages matter most for ecommerce SEO?
Category pages. They match the broad product searches with the most volume, such as "running shoes for women", and pass visitors to product pages.
Do product descriptions need to be unique?
Yes, for the products you want to rank. Descriptions copied from a manufacturer appear on many sites, which gives search engines no reason to prefer yours.
Does ecommerce SEO include Google Shopping?
It includes the free product listings in Google Shopping, which depend on a correct Merchant Center feed. Paid Shopping ads are part of PPC management.
How long does ecommerce SEO take?
Technical fixes can improve indexing within weeks. Category rankings for competitive product searches usually take three to six months or longer.