SMS marketing services
SMS marketing is sending promotional or service text messages to people who agreed to receive them. Adwortise plans consent, timing and message length, and decides with you when a text suits a message better than an email.
- Consent capture and records built into every sign-up form
- Clear opt-out handling on every message
- Clear rules on when to text and when to email
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Klaviyoand Mailchimp, in the account you own
- Monthlyreport on revenue or leads from email
- 1 managerdedicated to your account
Explained
What is SMS marketing?
SMS marketing is sending text messages to subscribers who have opted in, such as order updates, offers and reminders. The message is short and arrives on the phone directly.
It differs from email in length, cost and expectation. A text has little room, so it carries one message and one link, and recipients expect it to matter.
SMS readiness check
- Consent wordingClear
- Consent recordsStored
- Opt-out keywordMissing
- Send time rulesSet
- Email list reusedFound
Platform rules
What are the consent rules for SMS marketing?
In the United States the Telephone Consumer Protection Act (TCPA) requires prior express written consent before you send marketing texts, and each message must offer a way to opt out. Other countries have their own rules, so we check the rules for each market you send to.
We design sign-up forms with clear consent wording, record where and when each person agreed, and honor opt-outs straight away. This page is not legal advice, and we recommend your own counsel review your wording.
What you get
What does the SMS service include?
- Consent capture
- Sign-up forms and keywords with clear consent wording and records.
- Message planning
- Which messages go by text, and which stay in email.
- Timing
- Send times chosen for the audience and the local time zone.
- Copy
- Short messages with a single call to action and a clear sender name.
- Opt-out handling
- Stop requests are processed and respected across every list.
When you need it
When does SMS suit better than email?
| Situation | Better channel | Reason |
|---|---|---|
| Time-sensitive offer | SMS | Short and read quickly |
| Delivery or booking reminder | SMS | Needs attention at a set time |
| Long product story | Space for detail and images | |
| Newsletter or guide | Readers expect length | |
| Cart reminder | Both | Email first, then SMS to opted-in contacts |
Pricing
How much does SMS marketing cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of messages and flows, the markets you send to and the setup of consent capture. Message fees and platform subscriptions are paid directly to the SMS platform.
Frequently asked questions
Can I text people who gave me their email address?
No. An email sign-up is not consent to receive texts. People must agree to SMS marketing separately, with clear wording.
How long should a marketing text be?
Keep it short enough to read at a glance, with one call to action. We test length and wording against your results.
Do I have to include an opt-out?
Yes, in the United States every marketing text must offer a way to opt out. We add opt-out wording and process stop requests.
Can SMS run inside Klaviyo?
Yes. Klaviyo supports SMS alongside email, and we can set up both. See Klaviyo management.