Technical SEO services
Technical SEO is the work of making a website easy for search engines to crawl, index and understand. Adwortise finds and fixes the crawling, indexing, speed and structured data problems that stop good pages from ranking.
- Crawling, indexing and site architecture fixed
- Core Web Vitals improved on real-user data
- Fixes implemented by us or handed to your developers
Prefer to talk? Call +44 7418 353079
- From $500per month, by type of business
- 6 monthsminimum term, with a written plan
- Monthlyreport on clicks, visibility and leads
- 1 managerdedicated to your account
Explained
What is technical SEO?
Technical SEO covers everything about how a website is built and served that affects whether search engines can read it. It is separate from the words on the page and from links. If a page cannot be crawled or indexed, its content and links do not count.
Search engines work in three stages. They crawl pages by following links, index the ones they consider worth keeping, and rank indexed pages for searches. Technical SEO removes the obstacles at the first two stages and supports the third.
How a page reaches a searcher
- 1CrawlSearch engines follow links and sitemaps to discover your pages.
- 2IndexThey analyze each page and store the ones worth keeping.
- 3RankFor each search, they order indexed pages by relevance, quality and usability.
Common issues
Which technical problems stop a site from ranking?
- Blocked crawling
- robots.txt rules or login walls that keep crawlers out of important pages.
- Pages not indexed
- noindex tags, wrong canonical tags or thin content that lead Google to leave pages out of its index.
- Duplicate content
- The same content at several URLs, common with filters, tracking parameters and www or http variants.
- Broken links and redirect chains
- Links to missing pages, and redirects that pass through several steps.
- Poor site architecture
- Important pages buried many clicks from the home page, or orphan pages with no internal links.
- Slow pages
- Large images, heavy scripts and slow servers that fail Core Web Vitals.
- JavaScript rendering
- Content that only appears after scripts run, which crawlers may read late or not at all.
- Missing or invalid structured data
- Schema markup that is absent, incomplete or does not match the page.
- Mobile problems
- Content or links missing from the mobile version, which is the version Google indexes.
What you get
What our technical SEO service includes
- Full crawl of the site, compared with what Google has indexed in Search Console.
- Indexing fixes: canonical tags, noindex rules, sitemaps and robots.txt.
- Architecture: URL structure, internal links and navigation depth.
- Redirects: broken links repaired and chains shortened.
- Core Web Vitals: loading, responsiveness and layout stability improved on real-user data.
- Structured data: schema added and validated for each page type.
- International setup: hreflang for sites in several languages or countries.
- Crawler access for AI systems: rules for AI crawlers and an llms.txt file.
- A prioritized fix list, with the work done by us or handed to your developers with exact instructions.
Core Web Vitals
What are Core Web Vitals?
Core Web Vitals are three measures Google uses to judge the real-world experience of a page. A page passes when at least 75 percent of visits meet the good threshold.
- Largest Contentful Paint (LCP)
- How long the main content takes to appear. Good is 2.5 seconds or less.
- Interaction to Next Paint (INP)
- How quickly the page responds to a tap or click. Good is 200 milliseconds or less.
- Cumulative Layout Shift (CLS)
- How much the layout moves while loading. Good is 0.1 or less.
Core Web Vitals
- Largest Contentful Paint · 1.8 sGood
- Interaction to Next Paint · 140 msGood
- Cumulative Layout Shift · 0.04Good
When you need it
When does a site need technical SEO?
- Pages are published and do not appear in Google.
- Organic traffic dropped after a redesign, migration or platform change.
- The site is large, such as a store or directory with thousands of URLs.
- Search Console reports many excluded pages, crawl errors or failing Core Web Vitals.
- The site is built with a JavaScript framework.
Request a free SEO auditNo obligation. We reply by email.
Pricing
How much does technical SEO cost?
Technical SEO is part of every SEO package, from $500 per month. As a standalone project it is quoted after a free audit, and the price depends on the size of the site and who implements the fixes.
Frequently asked questions
What is the difference between technical SEO and on-page SEO?
Technical SEO makes sure search engines can crawl, index and render a site. On-page SEO improves the titles, headings and copy of individual pages so they match what people search for.
How do I know if my site has technical problems?
Google Search Console shows them: the Pages report lists URLs that are not indexed and why, and the Core Web Vitals report shows speed problems. A crawl of the site finds the rest.
Do you make the fixes or only report them?
Either. We implement fixes directly on platforms such as WordPress and Shopify, or give your developers a prioritized list with exact instructions and check the result.
Is technical SEO a one-time job?
The first round of fixes is a project. After that, new pages, plugins and redesigns introduce new problems, so the site is monitored each month as part of an SEO package.