SEO audit services
An SEO audit is a structured review of a website that finds what is holding back its search visibility and sets out what to fix, in order of importance. Adwortise audits technical health, content, topical coverage, links and visibility in AI answers.
- Technical health, content, topical coverage and links
- AI visibility checked across the main assistants
- A prioritized action list, not a list of every minor issue
Prefer to talk? Call +44 7418 353079
- From $500per month, by type of business
- 6 monthsminimum term, with a written plan
- Monthlyreport on clicks, visibility and leads
- 1 managerdedicated to your account
Explained
What is an SEO audit?
An SEO audit is a diagnosis. It examines a website the way a search engine does, compares it with the sites that rank above it, and produces a list of problems and opportunities ranked by their likely effect.
The value of an audit is in the ranking of the findings. Most sites have hundreds of minor issues. A useful audit says which ten matter.
Audit findings
- Crawling and indexingPass
- Page speed on mobileFix
- Topic coverageGaps found
- Structured dataMissing
- Internal linksPass
Scope
What does our SEO audit cover?
- Technical health
- Crawling, indexing, redirects, site architecture, Core Web Vitals and structured data.
- On-page elements
- Titles, headings, copy and internal links on the pages that matter most.
- Topical coverage
- A topical map of your field compared with what the site covers, showing the gaps.
- Search intent
- Whether each page matches what the searcher wants: to learn, compare or buy.
- Content quality
- Thin, duplicate, outdated and competing pages.
- Links
- The sites that link to you, the quality of those links and how you compare with competitors.
- Local presence
- Google Business Profile, listings and reviews, for businesses that serve an area.
- AI visibility
- Whether ChatGPT, Gemini, Perplexity and Google AI Overviews name your business for the questions your buyers ask.
- Competitors
- Which sites rank where you want to be, and what they do that you do not.
Free and full audits
What is the difference between the free audit and a full SEO audit?
| Free audit | Full SEO audit | |
|---|---|---|
| Purpose | Tells you what to fix first | A complete diagnosis and plan |
| Depth | A strategist reviews the main issues | Every area in the list above, with data |
| Delivered as | An email | A written report with a prioritized action list |
| Cost | Free | Quoted by size of site, or included in an SEO package |
Deliverables
What do you receive?
- A summary of the main findings in plain language.
- A prioritized action list: each item with its expected effect and the effort needed.
- A topical map showing the pages to create, merge or rewrite.
- The supporting data: crawl results, indexing status and competitor comparison.
- A call to go through the findings and answer questions.
Request a free SEO auditNo obligation. We reply by email.
Process
How an SEO audit works
- Access You give read-only access to Google Search Console and Analytics.
- Crawl and data We crawl the site and collect search, link and competitor data.
- Analysis A strategist works through each area and ranks the findings.
- Report You receive the report and action list.
- Review call We go through it together and agree what to do first.
Request a free SEO auditNo obligation. We reply by email.
Pricing
How much does an SEO audit cost?
A full SEO audit is included at the start of every SEO package. As a one-off project it is quoted by the size and type of site. The short free audit costs nothing and is the usual first step.
Frequently asked questions
How long does an SEO audit take?
It depends on the size of the site. A small site can be audited in days, and a large store or multi-site business takes longer. You receive a date with the quote.
How often should a website be audited?
Once a year is a sensible rhythm for most sites, and again after a redesign, a migration or an unexplained drop in traffic.
Do I have to buy SEO services after the audit?
No. The report is yours, and your own team or another provider can act on it.
What access do you need?
Read-only access to Google Search Console and Google Analytics. Access to the website itself is not needed for the audit.