Digital marketing for Shopify brands
Digital marketing for Shopify brands is marketing built around how Shopify structures URLs, themes, apps and product data. Adwortise works within Shopify's limits on SEO, speed and feeds, and connects Klaviyo, Google Shopping and Meta to the store.
- SEO work that respects Shopify URL and theme limits
- Klaviyo flows and Shopping feeds connected to your catalog
- App and speed review to remove code the store does not need
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- One planacross search, ads, website and content
- Monthlyreport on visibility, traffic and leads
- 1 managerdedicated to your account
Explained
What is different about marketing a Shopify store?
Shopify controls parts of the site that other platforms let owners change. URL paths for products, collections and pages follow fixed patterns, and a product can be reached through both a collection path and a main product path. Themes and installed apps decide most of the page weight and speed.
Shopify also provides built-in connections to sales channels, including Google and Meta, and supports a Shop channel. These make setup faster, but the product data they send is only as good as the product titles, descriptions and attributes in the store.
Shopify store checklist
- Canonical tagsChecked
- Installed appsToo many
- Collection copyMissing
- Klaviyo cart flowActive
- Feed titlesImproved
Channels
Which services matter most for a Shopify brand?
- Shopify SEO
- Collection and product page content, canonical tags, internal links and structured data within what the theme allows. See Shopify SEO.
- Klaviyo flows
- Welcome, browse abandonment, abandoned cart and post-purchase flows. See Klaviyo email marketing.
- Shopping feed
- Product data from Shopify sent to Google Merchant Center, with titles and attributes improved. See Google Shopping ads.
- Meta ads
- Catalog-based ads and retargeting from the Shopify product catalog. See Facebook ads.
- Theme and app work
- Theme edits and app cleanup. See Shopify development.
Common problems
What Shopify problems hold back traffic and sales?
- Too many apps. Each app can add scripts that slow the store, and removed apps sometimes leave code behind.
- Duplicate content. Collection-path product URLs, tag pages and variants need canonical handling.
- Thin collection pages. Collections often have a grid and no copy to explain the range.
- Poor feed data. Generic product titles limit Shopping visibility.
- Unsegmented email. Every customer receives the same flows.
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Reporting
What should a Shopify brand measure?
- Revenue and return on ad spend by channel
- Conversion rate and add-to-cart rate by device
- Organic traffic and sales from collection and product pages
- Email and SMS revenue by flow, from Klaviyo
- Page speed on mobile for the main templates
Pricing
How much does marketing for a Shopify brand cost?
Shopify brands usually fit Ecommerce SEO, from $2,500 per month, with a six-month minimum term. See the pricing page. Klaviyo, ads, theme work and other services are quoted after a free audit.
Frequently asked questions
Is Shopify good for SEO?
Shopify has the basics needed for SEO, such as editable titles, descriptions and redirects. Its fixed URL structure and app-heavy themes mean some issues need workarounds rather than direct changes.
Do Shopify apps slow down a store?
They can. Many apps load scripts on every page. An app review that removes unused apps and checks leftover code often helps speed.
How do Shopify products get into Google Shopping?
Through the Google channel or a feed app, which sends product data to Google Merchant Center. The listings depend on the quality of titles, images, prices and attributes in Shopify.
Why use Klaviyo with Shopify?
Klaviyo connects to Shopify store data, so flows can use browsing, cart and purchase behavior. That allows more specific messages than a general newsletter.