Blog writing services
Blog writing is the regular publishing of articles that bring searchers to your site and point them to your services. Adwortise writes on a fixed schedule planned from the topical map, updates old posts and links each article to the right service page.
- Articles on a fixed schedule planned from the topical map
- Old posts refreshed, merged or redirected
- Every post linked to the service page it supports
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- Free auditbefore any commitment
- Topical mapbefore a single page is written
- Monthlyreport on traffic and leads by page
- 1 managerdedicated to your account
Explained
What is blog writing for a business?
Business blog writing is publishing articles that answer questions your buyers ask before they are ready to contact you. Each article targets one topic and one search intent.
It works when posts are planned, not random. A post that fits a topical map supports the pages around it, while an unplanned post often competes with them.
Monthly blog plan
- Topic from the mapApproved
- Brief and outlineDone
- Draft and editIn progress
- Link to service pagePlanned
- Older post refreshDone
What you get
What does the blog writing service include?
- Fixed schedule
- An agreed number of articles each month, published on set dates.
- Topics from the map
- Each title comes from the topical map and a check against existing posts.
- Updating old posts
- Older articles are refreshed, merged or redirected when they are out of date.
- Internal links
- Each post links to related posts and to the service page it supports.
- Publishing
- Headings, images, metadata and categories are set before the post goes live.
Process
How does the monthly cycle work?
- Plan We pick next month topics from the map and agree titles with you.
- Write Each post is briefed, written, edited and fact checked.
- Publish Posts go live on the agreed dates.
- Update We review earlier posts and refresh those that need it.
- Report The monthly report shows what was published and how pages are performing.
Request a free content reviewNo obligation. We reply by email.
Common mistakes
What mistakes make a blog fail?
- Posts on the same topic. Two articles targeting one query compete with each other.
- No link to a service. A post that never points to a service page brings readers but no enquiries.
- Never updated. Out-of-date posts lose trust and can lose visibility.
- Irregular publishing. Long gaps make it hard to build topic coverage.
Request a free content reviewNo obligation. We reply by email.
Pricing
How much does blog writing cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on how many articles you need each month, their length and how specialist the subject is. Blog writing is also included in the Growing business, Ecommerce and Enterprise SEO packages.
Frequently asked questions
How often should a business blog publish?
There is no fixed number that suits everyone. We agree a schedule you can keep, because steady publishing matters more than bursts.
Will you update posts we already have?
Yes. Updating old posts is part of the service. We refresh, merge or redirect them based on what the audit shows.
Can I approve titles before writing?
Yes. We send the planned titles and briefs each month and write only what you approve.
Do blog posts help sales or only traffic?
They help sales when each post links to a relevant service page and covers a topic a buyer searches. We track enquiries from blog pages in analytics.