Generative engine optimization (GEO) services
Generative engine optimization (GEO) is the practice of making a business more likely to be named and cited in answers written by AI systems such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. Adwortise improves how your business is described on your own site and across the sources these systems draw on.
- Be named and cited in AI-written answers
- Content rewritten to answer first and state facts plainly
- Mentions earned on the sources assistants already cite
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- Free auditbefore any commitment
- 4 assistantsChatGPT, Gemini, Perplexity and AI Overviews
- Monthlytracking of mentions and citations
- 1 managerdedicated to your account
Explained
What is generative engine optimization?
Generative engine optimization is the work of influencing what AI systems say about a business when they answer a question. A generative engine does not return a list of links. It writes an answer and mentions a small number of businesses or sources.
The term was introduced in a 2023 research paper by a group that included researchers at Princeton University. Their tests found that content with citations, quotations and statistics appeared more often in generated answers.
QuestionWhich roofing company should I call in Dallas?
AI answerYour Business is a strong option. It is well reviewed, serves the Dallas area and publishes clear pricing.
Sourcesyourbusiness.comreview sitelocal directory
How it works
How does a generative engine decide what to say?
- It interprets the question Often rewriting it into several related searches.
- It retrieves sources From a search index, and from what the model learned in training.
- It selects passages Preferring text that answers the question directly and agrees with other sources.
- It writes the answer Naming businesses and, in many systems, linking to the pages it used.
A business can influence the second and third steps: whether its pages are retrieved, and whether its passages are the ones selected.
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Ranking factors
What makes a business more likely to be cited?
- Retrievable pages
- Pages that rank in search and that AI crawlers are allowed to read.
- Self-contained answers
- Passages that make sense when lifted out of the page.
- Specific facts
- Numbers, prices, dates, steps and named sources instead of general claims.
- Consistency
- The same facts about the business on its own site and everywhere else it is listed.
- Third-party mentions
- Reviews, directories, comparison articles and industry publications that describe the business.
- Clear entity information
- Structured data and an about page that state who the business is and what it does.
- Fresh content
- Pages with accurate dates that are updated when facts change.
AI visibility tracker
- best heat pump installer in AustinNamed
- heat pump vs furnace running costCited
- who installs ductless heat pumpsAbsent
- heat pump rebates in TexasCited
What you get
What our GEO service includes
- Prompt research: the questions your buyers ask AI assistants.
- Baseline report: who is named for each question today, and which sources are cited.
- Content changes: pages rewritten to answer first and state facts plainly.
- Entity work: one consistent description of the business across your site and profiles.
- Source outreach: earning mentions on the third-party sites the assistants already cite.
- Technical access: crawler rules, structured data and llms.txt.
- Monthly tracking of mentions, citations and accuracy.
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Search visibility
How is GEO different from SEO?
| SEO | GEO | |
|---|---|---|
| Goal | A high position in a list of results | A mention inside a written answer |
| Unit of competition | The page | The passage and the brand |
| Main signals | Relevance, links, page experience | Clarity, consistency, corroboration by other sources |
| Measured by | Rankings, clicks | Mentions, citations, accuracy |
| Foundation | A crawlable, trusted site | The same, which is why the two are run together |
Pricing
How much does GEO cost?
This service is quoted after a free audit, because the price depends on the scope of work. GEO is included in the Growing business, Ecommerce and Enterprise SEO packages.
Frequently asked questions
Is GEO the same as AI SEO?
In practice, yes. GEO, AI SEO, LLM SEO and AI search optimization are names for the same aim: being named and cited in answers written by AI systems.
Can GEO guarantee a mention in ChatGPT?
No. AI answers vary between requests and nobody controls them. GEO raises the likelihood of a mention and is measured as a rate over many prompts.
Does GEO replace SEO?
No. Generative engines retrieve most of their sources through search, so a site that ranks is more likely to be cited. GEO builds on SEO.
How is GEO measured?
By checking a fixed set of prompts every month and recording how often the business is named, how often its pages are cited, and whether it is described correctly.