Website redesign services
A website redesign changes the look, structure and content of an existing site. Adwortise redesigns sites with rankings protected through a content audit, URL mapping and redirects, a staging build and a launch checklist.
- Every old URL mapped to a new page before launch
- New design built on a private staging site
- Launch checklist for redirects, indexing and tracking
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- Free auditbefore any commitment
- Fixed quoteand a dated schedule before work starts
- Core Web Vitalsmeasured before every launch
- 1 managerdedicated to your account
Explained
What is a website redesign?
A website redesign replaces the design and often the structure of a live site. It can include new templates, new navigation, rewritten content and sometimes a new platform.
The risk is search visibility. Changed URLs, removed pages and rewritten content can cause a site to lose rankings it already holds, so the plan has to protect them.
Redesign launch checklist
- URL mapComplete
- 301 redirectsTested
- Staging noindexStill on
- XML sitemapSubmitted
- Analytics tagsMissing
Process
How do we redesign a site without losing rankings?
- Content audit We list every page, with its traffic, links and rankings, and decide what to keep, merge or remove.
- URL mapping Each old URL is matched to its new URL or to the closest relevant page.
- Staging build The new site is built on a private copy, blocked from search engines.
- Redirect setup Permanent 301 redirects are put in place for every changed URL.
- Launch checks We test the live site against the checklist below.
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Checklist
What do we check at launch?
- Redirects. Old URLs reach the right new page in one step.
- Indexing. The staging block is removed and the live site can be crawled.
- Sitemap. A fresh XML sitemap is submitted in Google Search Console.
- Titles and headings. Carried over or improved, not lost.
- Tracking. Analytics and conversion events fire correctly.
Request a free website reviewNo obligation. We reply by email.
What you get
What does a redesign include?
- Design and structure
- New layouts, navigation and page templates that fit how visitors use the site.
- Content migration
- Pages that stay are moved across with their headings, links and metadata.
- Redirect map
- A document listing every old and new URL, kept for your records.
- Post-launch monitoring
- We watch crawl errors and rankings after launch and fix problems.
Pricing
How much does a website redesign cost?
This service is quoted after a free audit, because the price depends on the scope of work. The number of pages, the platform and the amount of new content set the scope. If the redesign includes a domain or platform change, our SEO migration service covers it in more depth.
Frequently asked questions
Will a redesign hurt my rankings?
It can if URLs, content or links change without a plan. A content audit, URL mapping and redirects are there to prevent that.
What is a 301 redirect?
A 301 is a permanent redirect that sends visitors and search engines from an old URL to a new one, and passes the old page signals along.
Why use a staging site?
Staging lets us build and test the new site privately, so problems are found before visitors and search engines see it.
How long do rankings take to settle after launch?
It varies with the size of the site and how much changed. We monitor the site after launch and correct issues.