LLM and ChatGPT SEO services
LLM SEO is the work of improving how large language models such as ChatGPT, Gemini and Claude describe a brand. Adwortise tests what the assistants say, finds where the information comes from, and fixes the sources behind wrong or missing answers.
- Tests how ChatGPT, Gemini and Claude describe your brand
- Separates training-data errors from retrieval errors
- Fixes the pages and profiles behind wrong answers
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- Free auditbefore any commitment
- 4 assistantsChatGPT, Gemini, Perplexity and AI Overviews
- Monthlytracking of mentions and citations
- 1 managerdedicated to your account
Explained
What is LLM SEO?
LLM SEO is the practice of shaping the information that large language models have about a business, so that assistants describe it accurately when someone asks about it or about its category.
It is not the same as ranking a page. An assistant writes an answer from what it learned in training and, in many products, from pages it retrieves at the time of the request. LLM SEO works on both inputs. Nobody can guarantee that an assistant will mention a brand.
Assistant answer check
- Brand descriptionOutdated
- Service listIncomplete
- Category promptNot named
- LocationCorrect
- Cited sourceOwn site
How it works
How do ChatGPT, Gemini and Claude get their information?
| Source | How it works | What can be done |
|---|---|---|
| Training data | The model learned patterns from a large body of text collected before a cutoff date. It is not updated page by page. | Publish clear, consistent facts about the brand on many reliable sites so future models have them to learn from. |
| Live retrieval | Some assistants search an index at the time of the request and write the answer from the pages they find. | Make sure the right pages are indexable, easy to quote and rank for the questions people ask. |
| Variation | The same prompt can return a different answer on a different day or in a different product. | Test each prompt several times and track patterns, not single answers. |
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Common problems
What problems does LLM SEO fix?
- Wrong facts. The assistant states an old address, service list, price model or founder.
- Missing brand. Competitors are named for a category and the business is absent.
- Mixed-up identity. The assistant confuses the brand with another company that has a similar name.
- Thin description. The brand is named but described in one vague line.
- Weak sources. Answers rely on outdated directories or third-party pages that nobody has checked.
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What you get
What our LLM SEO service includes
- Prompt testing
- We run a defined set of brand, category and comparison prompts across the main assistants and record each answer.
- Source tracing
- We identify which pages the assistants cite or appear to rely on for each wrong or missing statement.
- Entity clean-up
- We align the brand name, description, services and key facts across your site, profiles and listings.
- Content fixes
- We write pages that state the facts directly, so retrieval systems can quote them.
- Re-testing
- We repeat the prompts after changes and report what moved.
Process
How does the process work?
- Baseline We test the prompts and document how each assistant describes the brand today.
- Diagnosis We separate errors that come from old training data from those that come from pages the assistant retrieves.
- Correction We update your own pages first, then the third-party sources that can be changed.
- Monitoring We re-run the prompts on a schedule and report changes in the monthly report.
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Pricing
How much does LLM SEO cost?
This service is quoted after a free audit, because the price depends on the scope of work. AI search optimization is included in the Growing business, Ecommerce and Enterprise SEO packages. To see where your brand stands first, ask for an AI visibility audit.
Frequently asked questions
Can you make ChatGPT recommend my business?
No. Nobody can guarantee a mention. We improve the sources and the clarity of the facts that assistants draw on, which raises the chance of an accurate description.
Can wrong information about my brand be corrected?
Often, yes. If the error comes from a page that can be updated, we fix that page. Errors baked into older training data usually fade only when newer models learn from corrected sources.
Why does ChatGPT give different answers to the same question?
Assistants generate answers each time, and some also retrieve different pages. For that reason we test each prompt more than once.
Is LLM SEO different from regular SEO?
It overlaps. Pages that are indexable and rank well are easier for retrieval to find. LLM SEO adds testing of assistant answers and work on brand facts across the wider web.