SEO services for Texas businesses
Across 6 Texas cities, people make about 47,690 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Houston accounts for 26% of them. Adwortise works remotely with Texas businesses and plans their marketing city by city from this data.
- Search data for 6 Texas cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 47,690monthly searches tracked in 6 cities
- 26%of tracked demand is in Houston
- $185highest legal cost per click: Dallas
- 1 managerdedicated to your account
Explained
How does Adwortise work with Texas businesses?
Adwortise works remotely with Texas businesses from its base in Pakistan, so there is no Texas office. Plans are made city by city, because demand, competition and click costs differ from one Texas city to the next.
Texas has several of the largest cities in the United States and an economy that spans energy, technology, agriculture, aerospace and trade with Mexico. The chart compares monthly searches for three everyday services across 6 Texas cities.
Tracked searches · Texas
- Houston12,600
- Dallas9,700
- San Antonio8,400
- Austin8,200
- Fort Worth4,800
- El Paso3,990
City comparison
Where is local search demand concentrated in Texas?
Houston accounts for 26% of the searches we track across 6 Texas cities, and Dallas for 20%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Houston | 2,400 | 3,600 | 6,600 | $148.96 | 26% |
| Dallas | 2,900 | 2,400 | 4,400 | $185.00 | 20% |
| San Antonio | 2,900 | 1,900 | 3,600 | $152.67 | 18% |
| Austin | 2,400 | 2,900 | 2,900 | $123.96 | 17% |
| Fort Worth | 1,300 | 1,600 | 1,900 | $173.56 | 10% |
| El Paso | 590 | 2,400 | 1,000 | $149.58 | 8% |
Strategy
What does the data mean for a Texas business?
Four findings stand out in the Texas figures.
- Demand is spread across cities
- Houston leads with only 26% of tracked searches, and Dallas follows with 20%. No single city page can carry a statewide business here.
- Most expensive legal click: Dallas
- One click on a personal injury lawyer search costs about $185 in Dallas, against $124 in Austin. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Austin
- Average ranking difficulty across the three searches is 34 out of 100, the lowest of the 6 cities. Houston is the hardest at 53.
- Most searched service: personal injury lawyer
- Across the 6 cities, personal injury lawyer searches total 20,400 a month, ahead of dentist at 14,800 and plumber at 12,490.
Services
Which services fit a business that covers Texas?
A business that serves more than one Texas city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Houston.
- Franchise and multi-location SEO. A shared structure for branches in several Texas cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $185 in Dallas and $124 in Austin.
- SEO for statewide and online businesses. For companies that sell across Texas without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Texas?
Texas is too large to treat as one market. Houston, Dallas-Fort Worth, San Antonio and Austin are separate search markets hours apart, each with its own suburbs, and Gulf Coast storm seasons differ from North Texas hail seasons.
Most of Texas is on Central Time, and El Paso is on Mountain Time.
Detailed search data for seven services is published for Houston, Dallas, San Antonio and Austin.
Pricing
How much does marketing for a Texas business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Dallas and San Antonio as well as Houston needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Texas?
No. Adwortise is based in Pakistan and works remotely. Most of Texas is on Central Time, and El Paso is on Mountain Time.
Which Texas city has the most local search demand?
Of the 6 cities we track, Houston has the most, with 12,600 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Dallas is second with 9,700.
Do I need a separate page for every Texas city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Texas?
Estimated costs per click range from $123.96 in Austin to $185.00 in Dallas. The median across the 30 cities we track nationally is $98.