Digital marketing for Georgia businesses
Across 4 Georgia cities, people make about 21,900 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Atlanta accounts for 67% of them. Adwortise works remotely with Georgia businesses and plans their marketing city by city from this data.
- Search data for 4 Georgia cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 21,900monthly searches tracked in 4 cities
- 67%of tracked demand is in Atlanta
- $100highest legal cost per click: Atlanta
- 1 managerdedicated to your account
Explained
How does Adwortise work with Georgia businesses?
Adwortise works remotely with Georgia businesses from its base in Pakistan, so there is no Georgia office. Plans are made city by city, because demand, competition and click costs differ from one Georgia city to the next.
Georgia's economy is centered on metro Atlanta, with the Port of Savannah, film production, agriculture and manufacturing. The chart compares monthly searches for three everyday services across 4 Georgia cities.
Tracked searches · Georgia
- Atlanta14,700
- Marietta2,480
- Augusta2,440
- Savannah2,280
City comparison
Where is local search demand concentrated in Georgia?
Atlanta accounts for 67% of the searches we track across 4 Georgia cities, and Marietta for 11%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Atlanta | 1,900 | 2,900 | 9,900 | $100.01 | 67% |
| Marietta | 590 | 590 | 1,300 | $72.00 | 11% |
| Augusta | 260 | 1,300 | 880 | $80.35 | 11% |
| Savannah | 260 | 720 | 1,300 | $72.66 | 10% |
Strategy
What does the data mean for a Georgia business?
Four findings stand out in the Georgia figures.
- One market leads: Atlanta
- Atlanta holds 67% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Most expensive legal click: Atlanta
- One click on a personal injury lawyer search costs about $100 in Atlanta, against $72 in Marietta. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Marietta
- Average ranking difficulty across the three searches is 32 out of 100, the lowest of the 4 cities. Atlanta is the hardest at 50.
- Most searched service: personal injury lawyer
- Across the 4 cities, personal injury lawyer searches total 13,380 a month, ahead of dentist at 5,510 and plumber at 3,010.
Services
Which services fit a business that covers Georgia?
A business that serves more than one Georgia city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Atlanta.
- Franchise and multi-location SEO. A shared structure for branches in several Georgia cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $100 in Atlanta and $72 in Marietta.
- SEO for statewide and online businesses. For companies that sell across Georgia without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Georgia?
Metro Atlanta dominates search demand in Georgia, and its suburbs behave as separate markets. Savannah and Augusta are smaller markets with lower ranking difficulty for several services.
Georgia is on Eastern Time.
Detailed search data for seven services is published for Atlanta.
Pricing
How much does marketing for a Georgia business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Marietta and Augusta as well as Atlanta needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Georgia?
No. Adwortise is based in Pakistan and works remotely. Georgia is on Eastern Time.
Which Georgia city has the most local search demand?
Of the 4 cities we track, Atlanta has the most, with 14,700 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Marietta is second with 2,480.
Do I need a separate page for every Georgia city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Georgia?
Estimated costs per click range from $72.00 in Marietta to $100.01 in Atlanta. The median across the 30 cities we track nationally is $98.