YouTube ads management
YouTube ads are video ads bought through Google Ads and shown on YouTube and on partner sites. Adwortise plans the formats, targeting and the opening seconds of the creative, then tracks what viewers do next.
- Skippable, bumper, in-feed and Shorts formats
- Targeting by audience, topic, placement and your own data
- Creative built around the first five seconds
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Weeklyoptimization of bids, budgets and ads
- Monthlyreport on spend, leads and cost per lead
- 1 managerdedicated to your account
Explained
What are YouTube ads?
YouTube ads are video ads that run before, during or beside YouTube videos, and in the Shorts feed. They are created and bought in Google Ads, using Google audience and conversion data.
Most viewers decide quickly whether to keep watching. That makes the opening seconds of the video and the choice of audience the two biggest factors we manage.
YouTube campaign review
- Opening secondsReworked
- CaptionsMissing
- Audience segmentsTested
- Placement exclusionsNot set
- Conversion trackingVerified
Formats
What types of YouTube ads are there?
- Skippable in-stream
- Plays before or during a video. The viewer can skip after five seconds. Suited to stories and demos.
- Non-skippable in-stream
- A short ad that the viewer must watch before the video. Suited to a single, clear message.
- Bumper
- A non-skippable ad of up to six seconds. Suited to reminders and brand recall.
- In-feed video
- A thumbnail and text shown in search results or beside related videos. The viewer chooses to click and watch.
- Shorts ads
- Vertical video ads shown between Shorts. Suited to quick, mobile-first creative.
Creative
What makes the first seconds of a video ad work?
- State who the ad is for and what it offers at the start, before the skip option appears.
- Show the product or the problem on screen immediately.
- Add captions, because many people watch without sound.
- Keep one message and one call to action per video.
- Make a version for each format, such as vertical for Shorts.
Request a free PPC auditNo obligation. We reply by email.
Audiences
How are YouTube ads targeted?
| Option | What it selects | Typical use |
|---|---|---|
| Audience segments | People grouped by interests, life events or purchase intent. | Reach new buyers. |
| Custom segments | People based on search terms or sites you choose. | Reach people showing a specific need. |
| Your data | Website visitors, app users or customer lists. | Retarget and remind. |
| Topics and placements | Types of content or chosen channels and videos. | Control where ads appear. |
| Demographics | Age, gender and similar settings. | Narrow the audience. |
Tracking
How do we measure YouTube ads?
We track views, view rate and cost per view, but we judge success by what viewers do next, such as site visits, searches for the brand and conversions recorded in Google Ads.
Because YouTube is often an early step, we review view-through and assisted conversions alongside direct results, and report which creative holds attention.
Pricing
How much does YouTube ads management cost?
This service is quoted after a free audit, because the price depends on the scope of work. Ad spend is paid directly to Google and is separate from the management fee. The ad account and the YouTube channel stay in your ownership.
Frequently asked questions
Do I need a YouTube channel to run YouTube ads?
Yes. The video must be on YouTube, and the channel is linked to your Google Ads account. It does not need to be a large channel.
Can you make the video ads?
We plan the structure and script of the opening seconds and can arrange production through our creative services. You can also supply your own video.
Which YouTube ad format is best?
It depends on the goal. Skippable in-stream suits stories, bumpers suit short reminders, and in-feed ads suit longer content. We test formats against each other.
Are YouTube ads only for brand awareness?
No. They can drive visits and conversions too, especially when combined with remarketing to people who already visited your site.