Email marketing services
Email marketing is sending planned messages to people who have agreed to hear from a business, to turn subscribers into customers and customers into repeat buyers. Adwortise sets up the automated sequences, sends the campaigns, keeps the list healthy and reports the revenue or leads email produced.
- Automated flows, campaigns and list segmentation
- Deliverability set up so messages reach the inbox
- Revenue or leads reported by flow and campaign
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Klaviyoand Mailchimp, in the account you own
- Monthlyreport on revenue or leads from email
- 1 managerdedicated to your account
Explained
What is email marketing?
Email marketing is the use of email to build a relationship with subscribers and customers and to prompt a next step, such as a purchase, a booking or a reply. It works on an audience the business owns, so it does not depend on an advertising platform or a search ranking.
It has two forms. A campaign is a message sent once to a chosen group, such as a newsletter or an offer. An automated flow is a sequence sent to each person when they do something, such as subscribing or leaving items in a cart.
Welcome flow
- 1Subscriber signs upTrigger: a form on your website.
- 2Email 1 · immediatelyWelcome and what to expect.
- 3Email 2 · day 2Best sellers or most-read guides.
- 4Email 3 · day 5An offer, sent only to those who have not bought.
Automation
Which automated email flows should a business have?
- Welcome
- Sent when someone subscribes. Introduces the business and what to expect.
- Abandoned cart
- Sent when a shopper leaves items in the cart without buying.
- Browse abandonment
- Sent when a known visitor views products and leaves.
- Post-purchase
- Order follow-up, how to use the product, and a review request.
- Win-back
- Sent to customers who have not bought or opened for a set period.
- Lead nurture
- For service businesses: a sequence that follows an enquiry or download until the person is ready to talk.
What you get
What our email marketing service includes
- Platform setup
- Account, sending domain and integration with your store or CRM.
- Deliverability
- SPF, DKIM and DMARC records set correctly, so messages reach the inbox.
- List growth
- Signup forms and offers that collect subscribers with clear consent.
- Segmentation
- The list divided by behavior and interest, so people receive what is relevant to them.
- Automated flows
- The sequences above, written, designed and tested.
- Campaigns
- A planned calendar of newsletters, launches and offers.
- Testing
- Subject lines, content and send times compared against each other.
- Monthly report
- Revenue or leads from email, by flow and campaign.
Services
Email marketing services we provide
| Service | What it covers | Best for |
|---|---|---|
| Marketing automation | Triggered sequences across email and SMS | Stores and businesses with a sales cycle |
| Klaviyo management | Flows, campaigns and segments in Klaviyo | Shopify and WooCommerce stores |
| SMS marketing | Text messages to subscribers who opted in | Time-sensitive offers and reminders |
Reporting
How we measure email marketing
- Revenue or leads per email
- What each flow and campaign produced. The main measure.
- Click rate
- The share of recipients who clicked a link.
- Conversion rate
- The share of recipients who bought or enquired.
- Unsubscribe and complaint rates
- Signs that messages are too frequent or not relevant.
- Deliverability
- Bounce rate and inbox placement.
Open rate is reported with caution. Apple Mail and some other apps load messages automatically, which records opens that did not happen.
Email report
- Revenue▲
- Click rate▲
- Unsubscribes▼
- Inbox placementHealthy
Compliance
What are the rules for sending marketing email?
Marketing email is regulated, and the rules depend on where the recipients are. In the United States, the CAN-SPAM Act requires accurate sender details, a physical postal address and a working unsubscribe link. In the European Union and the United Kingdom, marketing email generally requires prior consent.
We build lists from people who signed up, record that consent and honor unsubscribes immediately. We do not send to purchased lists.
Request a free email reviewNo obligation. We reply by email.
Pricing
How much does email marketing cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of flows to build, the number of campaigns each month and the size of the list. Your email platform’s own subscription is paid directly to the platform.
Frequently asked questions
Which email platform should I use?
Klaviyo suits online stores because it connects closely to Shopify and WooCommerce order data. Mailchimp suits smaller lists and simple newsletters. We work in the platform you already have unless it limits what you need.
How often should a business send emails?
Often enough to be remembered and not so often that people unsubscribe. Many businesses send one or two campaigns a week alongside their automated flows. Unsubscribe and complaint rates show when the frequency is too high.
Can you grow our email list?
Yes, through signup forms, offers and checkout opt-ins on your own website. We do not buy lists, because purchased addresses damage deliverability and usually break the law.
Why are my emails going to spam?
The common causes are missing SPF, DKIM or DMARC records, a list with many inactive or invalid addresses, and content that recipients mark as spam. We check all three.
Is email marketing useful for service businesses?
Yes. A lead nurture sequence keeps a business in front of people who enquired and were not ready to buy, and regular updates bring past clients back.