PPC management services
PPC management is the planning, building and daily optimization of paid advertising campaigns, where you pay each time someone clicks an ad. Adwortise manages campaigns on Google Ads, Meta, LinkedIn, YouTube and Microsoft Advertising to a target cost per lead or return on ad spend.
- Google, Meta, LinkedIn, YouTube and Microsoft Ads
- Managed to a target cost per lead or return on ad spend
- Ads run in an account that you own
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Weeklyoptimization of bids, budgets and ads
- Monthlyreport on spend, leads and cost per lead
- 1 managerdedicated to your account
Explained
What is PPC management?
PPC (pay-per-click) management is the ongoing work of running paid ad campaigns so that they produce leads or sales at a cost the business can afford. It covers choosing what to bid on, writing the ads, building the pages the ads lead to, tracking what happens after the click and adjusting bids and budgets from the results.
PPC differs from SEO in timing and cost. Ads can start bringing visitors within days, and they stop when the budget stops. Unpaid rankings take months to build and keep producing visitors afterwards.
- Sponsored yourbusiness.comEmergency Plumber in Austin | 24/7 Call-OutLicensed plumbers at your door fast. Upfront pricing, no call-out fee.Book online · Pricing · Reviews
- competitor-one.com
- competitor-two.com
Platforms
Which advertising platforms do we manage?
| Platform | Where the ads appear | Best for |
|---|---|---|
| Google Ads | Google Search, Shopping, YouTube, Maps and partner sites | People actively searching for what you sell |
| Facebook and Instagram ads | Feeds, Stories and Reels on Meta platforms | Reaching defined audiences and retargeting visitors |
| Google Shopping ads | Product listings with image and price in Google results | Online stores |
| LinkedIn ads | The LinkedIn feed and messaging | B2B companies targeting job titles and industries |
| YouTube ads | Before and during YouTube videos | Building awareness with video |
| Microsoft Advertising | Bing, Yahoo and partner search results | Extending search campaigns to a second audience |
| Amazon PPC | Sponsored listings inside Amazon | Marketplace sellers |
| TikTok ads | The TikTok feed | Consumer brands with short video creative |
What you get
What our PPC management service includes
- Account audit
- A review of structure, search terms, wasted spend and tracking in any existing account.
- Search term and audience research
- What buyers search for and which audiences to target, grouped by intent.
- Campaign structure
- Campaigns and ad groups organized so that each ad matches the search or audience it serves.
- Ad copy and creative
- Headlines, descriptions, images and video written and tested against each other.
- Landing pages
- Advice on, or changes to, the page each ad leads to, so the visit turns into a lead or sale.
- Conversion tracking
- Forms, calls and purchases recorded correctly in the ad platform and in Google Analytics.
- Bids and budgets
- Budget moved toward the campaigns, searches and audiences that produce results.
- Negative keywords
- Irrelevant searches blocked so the budget is not spent on them.
- Monthly report
- Spend, leads or sales, cost per result and the changes made that month.
Reporting
How we measure PPC results
A campaign is judged by what it costs to win a customer, not by clicks. These are the measures in each report.
- Cost per lead or sale (CPA)
- Total spend divided by the number of leads or sales. The main measure for lead generation.
- Return on ad spend (ROAS)
- Revenue divided by ad spend. The main measure for online stores.
- Conversion rate
- The share of clicks that become a lead or sale.
- Cost per click (CPC)
- What each visit costs. Useful for diagnosis, not as a goal.
- Click-through rate (CTR)
- The share of people who see an ad and click it. A sign of how relevant the ad is.
Campaign report
- Leads▲
- Cost per lead▼
- ROAS▲
- Wasted spendDown
- Conversion trackingVerified
Process
How a PPC engagement works
- Audit and goals We review any existing account and agree a target cost per lead or return on ad spend.
- Tracking We set up or repair conversion tracking before any budget is spent.
- Build We structure the campaigns, write the ads and prepare the landing pages.
- Launch and learn Campaigns go live. The first weeks are spent collecting data on which searches and audiences convert.
- Optimize We shift budget, add negative keywords and test new ads every week.
- Report Each month you see spend, results and the plan for the next month.
Request a free PPC auditNo obligation. We reply by email.
Timeline
How long does PPC take to work?
Ads can bring visitors within days of a campaign being approved. Reaching a stable cost per lead usually takes longer, because the platforms and the account manager both need conversion data to learn from.
The time depends on budget and volume. A campaign that produces many conversions a week can be tuned quickly. One that produces a few a month takes longer to reach a reliable result.
Request a free PPC auditNo obligation. We reply by email.
Pricing
How much does PPC management cost?
PPC has two costs: the ad spend, which is paid directly to the advertising platform, and the management fee for running the campaigns. This service is quoted after a free audit, because the price depends on the scope of work. The fee depends on the number of platforms, the size of the budget and whether landing pages are part of the work.
Frequently asked questions
What is the difference between PPC and SEO?
PPC buys ad placement that starts within days and stops when the budget stops. SEO earns unpaid rankings that take months to build and keep producing visitors. Many businesses use PPC for immediate leads while SEO builds.
Is ad spend included in the management fee?
No. Ad spend is paid directly to the advertising platform, such as Google or Meta, from your own account. The management fee covers the work of running the campaigns.
Who owns the ad account?
You do. Campaigns are built in an account that belongs to your business, so the data and history stay with you.
Which platform should I start with?
Start where your buyers already look. Google Ads suits products and services people search for. Meta suits products that people discover and did not search for. LinkedIn suits B2B offers aimed at specific job titles.
How much should I spend on ads?
Enough to produce a meaningful number of conversions each month, so the campaign can be optimized. We estimate this from the cost per click in your market and your expected conversion rate during the audit.