Microsoft Advertising management
Microsoft Advertising places search ads on Bing, Yahoo and partner search results. Adwortise sets up and manages these campaigns as a second audience beside Google Ads, often starting from an import of existing campaigns.
- Search ads on Bing, Yahoo and partner sites
- Fast launch by importing existing Google Ads campaigns
- LinkedIn profile targeting for B2B search bids
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- Free auditbefore any commitment
- Weeklyoptimization of bids, budgets and ads
- Monthlyreport on spend, leads and cost per lead
- 1 managerdedicated to your account
Explained
What is Microsoft Advertising?
Microsoft Advertising is a pay-per-click platform that shows ads on Bing, Yahoo and other partner search results. It works like Google Ads: you bid on keywords, write ads and pay when someone clicks.
Its value is the audience. Some people use Bing, often through Windows or Microsoft Edge, and never see your Google ads. A campaign here can reach them, usually in a smaller but separate market.
Microsoft Ads import check
- Campaign importComplete
- Match typesAdjusted
- Conversion tagMissing
- Location settingsMismatch
- Negative keywordsCopied
How it works
How does importing from Google Ads work?
Microsoft Advertising can import campaigns from a Google Ads account, including keywords, ads and many settings. That makes launching fast.
An import is a starting point, not a finished campaign. We review match types, bids, location settings, ad extensions and tracking after the import, because platform differences can change how a campaign behaves.
What you get
What does our Microsoft Advertising service include?
- Account setup
- We create the account, set the conversion tag and link it to your website goals.
- Campaign import and review
- We import from Google Ads, then correct settings that do not carry across cleanly.
- Keyword and ad management
- We review search terms, add negatives and refresh ads.
- Audience settings
- We apply audience and remarketing lists where they fit the campaign.
- Reporting
- We include Microsoft results in your monthly report, next to your other channels.
Audiences
Can Microsoft Advertising target LinkedIn profiles?
| Profile field | What it selects | Use case |
|---|---|---|
| Company | People who work at chosen companies. | Account-based bid adjustments. |
| Industry | People who work in chosen industries. | Raise bids for key sectors. |
| Job function | People in chosen functions, such as marketing or finance. | Reach a specific team. |
Where answers appear
Who should run Microsoft Advertising?
- Businesses already running Google Ads that want more reach on search.
- B2B companies that want to apply LinkedIn profile data to search bids.
- Advertisers whose customers include desktop and office users.
- Accounts where competition on Google has pushed click costs up.
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Pricing
How much does Microsoft Advertising management cost?
This service is quoted after a free audit, because the price depends on the scope of work. Ad spend is paid directly to Microsoft and is separate from the management fee. The ad account stays in your ownership.
Frequently asked questions
Is Microsoft Advertising worth running if I already use Google Ads?
It can be. It adds a separate search audience and often has less competition. Whether it pays off for you depends on your market, which we test with a small budget.
Is Microsoft Advertising the same as Bing Ads?
Yes. Bing Ads was renamed Microsoft Advertising. Ads can appear on Bing, Yahoo and partner sites.
Do I need to rebuild my campaigns from scratch?
No. You can import campaigns from Google Ads and we then review and adjust them for Microsoft.
Will my Google Ads settings carry over exactly?
Not always. We check bids, match types and location settings after import, because they can behave differently.