Logo design services
A logo works only if it holds up in every place it appears, from a browser tab to a banner. Adwortise designs a logo with versions for every size and background, and supplies vector and PNG files so it can be used without reworking.
- Primary, secondary, icon, single color and reversed versions
- SVG and PDF vector files plus PNG
- Tested at favicon and profile-picture size
Prefer to talk? Call +44 7418 353079
- Written briefagreed before any design starts
- Conceptsa small number of distinct directions
- Every formatfiles sized for each channel
- 1 managerdedicated to your account
Explained
What is included in logo design?
Logo design produces a mark for the business plus the set of versions needed to use it everywhere. One drawing is not enough, because a wide logo with a tagline cannot sit in a square social profile or a small favicon.
We design the logo, test it against real uses and deliver it as a file set with clear naming.
Logo version checklist
- Primary logoDelivered
- Secondary logoDelivered
- Icon versionDelivered
- Single colorDelivered
- Small size testNeeds work
Services
Which logo versions do you deliver?
- Primary logo
- The main version, used when there is room for the full mark.
- Secondary logo
- A stacked or horizontal alternative for layouts where the primary does not fit.
- Icon
- A compact mark for profile pictures, app icons and favicons.
- Single color
- A one-color version for stamps, embossing, engraving and low-cost print.
- Reversed
- A light version for dark backgrounds.
Deliverables
Which file formats do you supply?
| Format | Type | Typical use |
|---|---|---|
| SVG | Vector | Websites and anything that must scale sharply |
| Vector | Print vendors, signage and documents | |
| PNG | Raster | Presentations, social posts and email, with transparent backgrounds |
Standards
What makes a logo work at small sizes?
- Simple shapes. Fine detail disappears when a logo is shrunk.
- Enough contrast. The mark must read in one color and on both light and dark backgrounds.
- Readable type. Letter spacing and weight are chosen so the name stays legible at icon size.
- Tested at size. We check the logo at favicon and profile-picture dimensions before delivery.
Request a quoteNo obligation. We reply by email.
Pricing
How much does logo design cost?
This service is quoted after a free audit, because the price depends on the scope of work. Brand, logo and video projects are priced per project from a written brief. On final payment the client receives the final files and the rights to use them. Stock footage, music and fonts are licensed in the client's name where a license is required.
Frequently asked questions
How many logo concepts do I get?
The number of concepts and revision rounds is set in the written brief, so you know the scope before work begins.
Will I receive vector files?
Yes. We deliver SVG and PDF vector files along with PNG versions.
Can you redesign my existing logo?
Yes. We can keep the idea you have and rebuild it cleanly, or design a new direction, depending on the brief.
Do I own the final logo?
Yes. On final payment you receive the final files and the rights to use them.