Digital marketing for Pennsylvania businesses
Across 4 Pennsylvania cities, people make about 15,220 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Philadelphia accounts for 58% of them. Adwortise works remotely with Pennsylvania businesses and plans their marketing city by city from this data.
- Search data for 4 Pennsylvania cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 15,220monthly searches tracked in 4 cities
- 58%of tracked demand is in Philadelphia
- $102highest legal cost per click: Philadelphia
- 1 managerdedicated to your account
Explained
How does Adwortise work with Pennsylvania businesses?
Adwortise works remotely with Pennsylvania businesses from its base in Pakistan, so there is no Pennsylvania office. Plans are made city by city, because demand, competition and click costs differ from one Pennsylvania city to the next.
Pennsylvania's economy includes healthcare, higher education, manufacturing, energy and logistics. The chart compares monthly searches for three everyday services across 4 Pennsylvania cities.
Tracked searches · Pennsylvania
- Philadelphia8,900
- Pittsburgh4,280
- Allentown1,120
- Harrisburg920
City comparison
Where is local search demand concentrated in Pennsylvania?
Philadelphia accounts for 58% of the searches we track across 4 Pennsylvania cities, and Pittsburgh for 28%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Philadelphia | 1,600 | 4,400 | 2,900 | $101.75 | 58% |
| Pittsburgh | 880 | 1,000 | 2,400 | $48.16 | 28% |
| Allentown | 590 | 320 | 210 | $57.44 | 7% |
| Harrisburg | 390 | 320 | 210 | $82.58 | 6% |
Strategy
What does the data mean for a Pennsylvania business?
Four findings stand out in the Pennsylvania figures.
- One market leads: Philadelphia
- Philadelphia holds 58% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Most expensive legal click: Philadelphia
- One click on a personal injury lawyer search costs about $102 in Philadelphia, against $48 in Pittsburgh. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Harrisburg
- Average ranking difficulty across the three searches is 38 out of 100, the lowest of the 4 cities. Philadelphia is the hardest at 52.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 6,040 a month, ahead of personal injury lawyer at 5,720 and plumber at 3,460.
Services
Which services fit a business that covers Pennsylvania?
A business that serves more than one Pennsylvania city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Philadelphia.
- Franchise and multi-location SEO. A shared structure for branches in several Pennsylvania cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $102 in Philadelphia and $48 in Pittsburgh.
- SEO for statewide and online businesses. For companies that sell across Pennsylvania without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Pennsylvania?
Philadelphia and Pittsburgh sit at opposite ends of the state and share almost no customers. The Lehigh Valley around Allentown and the Harrisburg area are separate markets between them.
Pennsylvania is on Eastern Time.
Detailed search data for seven services is published for Philadelphia.
Pricing
How much does marketing for a Pennsylvania business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Pittsburgh and Allentown as well as Philadelphia needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Pennsylvania?
No. Adwortise is based in Pakistan and works remotely. Pennsylvania is on Eastern Time.
Which Pennsylvania city has the most local search demand?
Of the 4 cities we track, Philadelphia has the most, with 8,900 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Pittsburgh is second with 4,280.
Do I need a separate page for every Pennsylvania city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Pennsylvania?
Estimated costs per click range from $48.16 in Pittsburgh to $101.75 in Philadelphia. The median across the 30 cities we track nationally is $98.