LinkedIn Ads management
LinkedIn Ads lets B2B companies reach people by their professional profile data, such as job title, seniority and employer. Adwortise plans, runs and measures LinkedIn campaigns for B2B lead generation.
- Targeting by job title, function, seniority and industry
- Sponsored Content, Message Ads and Lead Gen Forms
- Insight Tag set up for conversion tracking and retargeting
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- Free auditbefore any commitment
- Weeklyoptimization of bids, budgets and ads
- Monthlyreport on spend, leads and cost per lead
- 1 managerdedicated to your account
Explained
What are LinkedIn ads?
LinkedIn ads are paid placements shown to LinkedIn members, targeted by the professional details members list on their profiles.
That targeting is the main reason B2B companies use the platform. You can reach a named job function inside a specific industry or company size instead of guessing from search terms or interests.
LinkedIn account setup
- Job function targetingSet
- Insight TagMissing
- Lead Gen FormBuilt
- CRM lead syncNot linked
- Company listUploaded
Audiences
How can LinkedIn ads be targeted?
| Option | What it selects | Use case |
|---|---|---|
| Job title and function | Members by current role or area of work. | Reach the person who evaluates or buys the service. |
| Seniority | Members by level, such as manager or director. | Aim at decision makers. |
| Industry | Members by employer industry. | Focus on sectors you serve. |
| Company and company size | Members at named companies or companies of a given size. | Account-based campaigns. |
| Matched audiences | Website visitors and uploaded lists. | Retarget and follow up. |
Formats
Which LinkedIn ad formats do we run?
- Sponsored Content
- Single image, video, carousel and document ads that appear in the member feed.
- Message Ads
- Sponsored messages delivered to a member LinkedIn inbox, used for offers and event invitations.
- Lead Gen Forms
- Forms that open inside LinkedIn, pre-filled from the member profile, so people can submit with fewer steps.
- Text and dynamic ads
- Smaller formats shown beside the feed on desktop, where available.
Tracking
How is LinkedIn performance tracked?
We install the LinkedIn Insight Tag on your website so conversions, such as form submissions, can be attributed to ads, and so website visitors can be used for retargeting.
For Lead Gen Forms, we send leads to your CRM or email, and we review lead quality with your team, because a low cost per lead means little if the leads do not fit.
Process
How does a LinkedIn campaign start?
- Audience We define the job functions, seniority levels and industries that match your buyers.
- Offer We choose an offer such as a guide, webinar or demo request that suits the stage of the buyer.
- Launch We build the campaigns, tag the site and test creative.
- Review We review results and lead quality, then adjust targeting and creative.
Request a free PPC auditNo obligation. We reply by email.
Pricing
How much does LinkedIn Ads management cost?
This service is quoted after a free audit, because the price depends on the scope of work. Ad spend is paid directly to LinkedIn and is separate from the management fee. The ad account stays in your ownership.
Frequently asked questions
Is LinkedIn Ads right for my business?
It suits businesses that sell to other businesses and can name the roles or companies they want to reach. For consumer products, other platforms usually fit better.
Why are LinkedIn clicks more expensive than other platforms?
LinkedIn costs per click are often higher than on other platforms because members can be targeted by professional data. The question to ask is the cost of a qualified lead, not a click.
What is the LinkedIn Insight Tag?
It is a snippet of code on your website that lets LinkedIn record conversions and build retargeting audiences from site visitors.
Should I use Lead Gen Forms or send people to my website?
Lead Gen Forms usually give more submissions because the form is pre-filled. A landing page gives you more control over the message. We often test both.