B2B SEO services
B2B SEO is search optimization for companies that sell to other businesses. It targets low-volume, high-value searches and builds content for long sales cycles in which several people take part in the decision.
- Content mapped to every decision maker in the buying group
- Low-volume, high-value searches treated as priorities
- Lead tracking built for long B2B sales cycles
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- From $500per month, by type of business
- 6 monthsminimum term, with a written plan
- Monthlyreport on clicks, visibility and leads
- 1 managerdedicated to your account
Explained
What is B2B SEO?
B2B SEO is the work of making a business-to-business company visible for the searches its buyers make while researching a purchase. The audience is smaller than in consumer markets, and each lead is worth more.
Adwortise builds B2B SEO from topical maps, entities and search intent. We measure leads and qualified conversations, not only traffic.
B2B content map
- Problem pagesMapped
- Service pagesRewritten
- Evaluator contentMissing
- Lead form trackingBroken
- Internal linksAdded
Who it is for
Who makes the decision in B2B search?
- Researcher
- Searches for the problem and early definitions, often a junior team member.
- Evaluator
- Compares vendors, reads case content and checks technical or compliance fit.
- Budget owner
- Looks for proof of cost, risk and return before approving.
- End user
- Searches for how the product or service works day to day.
Strategy
What does B2B content strategy look like?
- Low-volume, high-value terms. A search with few monthly queries can still be worth pursuing if each visitor is a likely buyer.
- Problem and solution pages. Pages that define the problem and compare approaches reach buyers early.
- Service and product pages. Each offering gets a page that states who it is for, what it includes and how it works.
- Proof content. Process descriptions, FAQs and documented case material help evaluators and budget owners.
Request a free SEO auditNo obligation. We reply by email.
Process
How does B2B SEO work?
- Research We list the buyer roles, the questions each asks and the terms they use.
- Map We assign each question to a page and find gaps against competitors.
- Build We write, optimize and link the pages, starting with those closest to a purchase.
- Capture We check forms, calls to action and tracking so leads are attributed to organic search.
- Report You receive one monthly report with leads, page changes and next priorities.
Request a free SEO auditNo obligation. We reply by email.
Reporting
How is B2B SEO measured?
| Measure | What it shows | Source |
|---|---|---|
| Qualified leads from organic | Whether search brings buyers | Form and CRM data |
| Conversions by landing page | Which pages produce enquiries | Analytics |
| Visibility for target terms | Progress on high-value searches | Rank tracking |
| Assisted conversions | Role of search in a long cycle | Analytics paths |
Pricing
How much does B2B SEO cost?
B2B SEO usually fits the Growing business SEO package, from $1,000 per month. See the SEO packages for what each includes. SEO runs on a six-month minimum term.
Frequently asked questions
Is low search volume a problem in B2B SEO?
Not necessarily. A term with few searches can still produce valuable leads if the searcher is a buyer. We judge a topic by buyer fit and conversion value, not volume alone.
How do you handle a long sales cycle?
We build content for each stage and track assisted conversions, so you can see search contributing before a lead becomes a deal.
Do you write for more than one decision maker?
Yes. The topical map separates researcher, evaluator, budget owner and user questions, and each gets pages suited to it.
Does B2B SEO work for service companies?
Yes. Service companies need clear service pages, process content and proof, and these are the pages that rank for buyer searches.