TikTok marketing services
TikTok marketing is the organic use of short vertical video to reach new audiences. Adwortise plans hooks, scripts, captions and posting rhythm, and writes for TikTok search as well as the feed.
- Hooks and scripts written before any filming starts
- Captions and on-screen text written for TikTok search
- Batch filming and a posting rhythm you can sustain
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Monthlycontent calendar for your approval
- Monthlyreport on reach, engagement and enquiries
- 1 managerdedicated to your account
Explained
What is TikTok marketing?
TikTok marketing is publishing short vertical video from a business account so that people discover the brand without paid promotion. The platform shows videos to viewers based on their interest, not only on who follows the account.
It differs from TikTok advertising, which pays to place videos. Paid campaigns are covered under TikTok ads.
TikTok video review
- Opening hookStrong
- Vertical framingCorrect
- On-screen captionsMissing
- Search keywordsNot used
- Posting rhythmSteady
Creative
What makes a TikTok video work?
- The hook
- The first seconds state the topic or create a question, so viewers have a reason to keep watching.
- Vertical format
- Video is shot and edited in vertical format, with text kept clear of the interface buttons.
- Trends and sounds
- Trending formats and sounds are used only where they fit the brand, since a forced trend reads badly.
- Captions
- On-screen text and written captions help viewers who watch without sound and help TikTok understand the topic.
- One idea per video
- Each video makes a single point, which keeps it short and easy to finish.
What you get
What does our TikTok service include?
- Content plan. Video ideas built around questions your buyers ask and the products you sell.
- Scripts and hooks. Written openings and outlines before filming.
- Editing. Cutting, text overlays and captions on footage you supply or we direct.
- Search optimization. Keywords in captions, on-screen text and spoken words, because people use TikTok as a search engine.
- Reporting. Views, watch time, shares and follower change each month.
Request a free social media reviewNo obligation. We reply by email.
Process
How does the posting rhythm work?
- Batch filming We plan several videos at once so that filming happens in one session.
- Edit and approve We edit the videos and send them to you for approval.
- Post regularly We publish on a steady schedule that you can sustain.
- Review and repeat We study which hooks held viewers and make more of them.
Request a free social media reviewNo obligation. We reply by email.
Pricing
How much does TikTok marketing cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of videos each month, the editing needed and whether filming support is required.
Frequently asked questions
Is TikTok only for young audiences?
No. Its audience is broad, though it varies by market. We check whether your buyers use it before recommending it.
How long should a TikTok video be?
As short as the idea allows. Many effective videos are under a minute, but length should follow the content, not a fixed number.
Do I need to appear on camera?
Not always. Videos can use product footage, screen recordings, voiceovers or text on screen, though people on camera often build more trust.
Does TikTok marketing include ads?
No. This service is organic. For paid campaigns, see TikTok ads.