Video production services
Video production is the planning, shooting and editing of video for a defined purpose. Adwortise produces scripted, edited video for websites, ads and social media, and exports each video in the formats those channels use.
- Script, storyboard, filming or sourcing, editing and captions
- Exports in horizontal, square and vertical formats
- Video planned for web, ads and social
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- Written briefagreed before any design starts
- Conceptsa small number of distinct directions
- Every formatfiles sized for each channel
- 1 managerdedicated to your account
Explained
What does video production include?
Video production covers every step from the first idea to the finished file: a brief, a script, a plan for the visuals, the footage itself, the edit and the export.
We make video for a business goal, such as explaining a service, introducing a product or running as an ad, and we plan the format around where it will be played.
Video delivery checklist
- Script approvedDone
- StoryboardDone
- CaptionsAdded
- Vertical exportPending
- Music licenseDone
Process
How does video production work?
- Brief We agree the goal, audience, message, length and where the video will run.
- Script We write the spoken and on-screen words and share them for approval.
- Storyboard We lay out the shots in order so the visuals are agreed before production.
- Footage We film, or source footage where filming is not needed.
- Edit We cut the video, add music, graphics and captions, and apply your feedback.
- Export We deliver the final video in the formats you need.
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Formats
Which video formats do you export?
| Format | Shape | Typical use |
|---|---|---|
| Horizontal | 16:9 | Websites, YouTube and presentations |
| Square | 1:1 | Feed posts on social platforms |
| Vertical | 9:16 | Stories, Reels and Shorts |
What you get
What is included in an edited video?
- Captions
- On-screen text so the video can be understood with the sound off.
- Music and sound
- Licensed music and clean audio levels.
- Graphics
- Titles, logos and lower thirds in your brand style.
- Revisions
- Rounds of feedback on the edit, agreed in the brief.
Pricing
How much does video production cost?
This service is quoted after a free audit, because the price depends on the scope of work. Brand, logo and video projects are priced per project from a written brief. On final payment the client receives the final files and the rights to use them. Stock footage, music and fonts are licensed in the client's name where a license is required.
Frequently asked questions
Do you film the video or use stock footage?
Either. The brief decides. We can film new footage, work from footage you supply, or source licensed stock where it fits the message.
Will the video have captions?
Yes. Captions are part of the edit, so the video works when played without sound.
Can one video be used on several platforms?
Yes. We export horizontal, square and vertical versions of the same edit for different placements.
Who owns the finished video?
On final payment you receive the final files and the rights to use them. Stock footage and music are licensed in your name where a license is required.