Instagram marketing services
Instagram marketing is the organic work of building an audience through Reels, Stories, carousels and a well-built profile. Adwortise plans and produces Instagram content and measures it with Instagram insights.
- Reels, Stories and carousels planned around audience questions
- Profile, bio and highlights organized for new visitors
- Monthly insights on reach, saves and profile actions
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Monthlycontent calendar for your approval
- Monthlyreport on reach, engagement and enquiries
- 1 managerdedicated to your account
Explained
What is Instagram marketing?
Instagram marketing is the use of an Instagram account to reach and keep an audience without paying for ads. It relies on content formats, a clear profile and regular posting.
It differs from Instagram advertising, which pays to show content to chosen audiences. Paid work is covered under Instagram ads.
Instagram profile audit
- Bio and linkClear
- HighlightsOrganized
- Reels postedRarely
- Keywords in captionsMissing
- Insights reviewMonthly
Formats
Which Instagram formats should a business use?
| Format | Main use | Notes |
|---|---|---|
| Reels | Reaching people who do not follow you yet. | Short vertical video, with a clear first moment to hold attention. |
| Carousels | Teaching or explaining in several slides. | Suits tips, comparisons and step by step guides. |
| Stories | Daily updates and talking to existing followers. | Stickers such as polls and questions invite replies. |
| Single images | Announcements and product shots. | Works best with a clear caption. |
What you get
What does our Instagram service include?
- Profile setup
- A clear name, bio, link and category so a new visitor understands the business within seconds.
- Highlights
- Story highlights organized for services, products, reviews and common questions.
- Content production
- Reels, carousels and Stories planned around what your audience asks.
- Keywords and hashtags
- Search terms placed in names, bios and captions, because Instagram search reads text on the account and posts.
- Shops
- Product tagging and catalog support for businesses that sell on Instagram where Shops are available.
Reporting
How is Instagram performance measured?
- Reach. How many accounts saw the content, split between followers and non-followers.
- Engagement. Likes, comments, shares and saves per post.
- Profile actions. Visits, link taps and contact button taps.
- Follower change. Growth over the month and the posts that drove it.
Request a free social media reviewNo obligation. We reply by email.
Pricing
How much does Instagram marketing cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of posts and Reels each month and the amount of video production needed.
Frequently asked questions
How often should a business post on Instagram?
Consistency matters more than volume. A rhythm you can keep every week, mixing Reels, carousels and Stories, works better than bursts followed by silence.
Do hashtags still matter on Instagram?
They help describe a post, but Instagram also reads keywords in captions, names and bios. We use a small set of relevant terms instead of long hashtag lists.
Can you set up Instagram Shopping?
We can prepare the profile and product tagging where Shops is available for your business and country, subject to Meta eligibility rules.
Is Instagram advertising part of this service?
No. This service is organic. Paid campaigns are a separate service under Instagram ads.