Instagram ads management
Instagram ads management is the planning and optimization of paid campaigns that appear on Instagram. Adwortise runs ads across Feed, Stories, Reels and Explore through Meta Ads Manager, together with Facebook, for brands that sell visually.
- Feed, Stories, Reels and Explore managed in one Meta account
- Creative built vertical for Stories and Reels
- Shops and catalog ads set up for product sellers
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Weeklyoptimization of bids, budgets and ads
- Monthlyreport on spend, leads and cost per lead
- 1 managerdedicated to your account
Explained
What is Instagram ads management?
Instagram ads are paid placements shown to people while they use Instagram. They are created in Meta Ads Manager, the same tool used for Facebook, so one campaign can run on both.
Management covers objectives, audiences, creative, budgets and tracking. Instagram is a visual platform, so the quality of images and video decides much of the result.
Instagram placement review
- Feed adsRunning
- Stories adsRunning
- Reels creativeMissing
- Meta PixelVerified
- Catalog linkBroken
Platforms
Which Instagram placements do we use?
- Feed
- Image, video and carousel ads shown between posts from accounts people follow.
- Stories
- Full-screen vertical ads shown between Stories. They need a design that works with sound off and tapped through quickly.
- Reels
- Full-screen vertical video ads shown between Reels, in the style of short-form video.
- Explore
- Ads shown in the Explore area where people look for new accounts and content.
Formats
Which creative formats work on Instagram?
| Format | Best used for | Notes |
|---|---|---|
| Single image | Simple offers and product shots | Quick to produce and test. |
| Carousel | Showing several products or steps | Each card can have its own link. |
| Video and Reels | Demonstrations and short stories | Built vertical for Stories and Reels. |
| Collection and catalog | Selling many products | Draws from a product catalog. |
What you get
What does an Instagram ads service include?
- Placement choice. Automatic or manual placements, chosen from performance.
- Instagram Shops. Catalog and Shops setup so ads can open product pages.
- Audiences. Interest, lookalike and custom audiences built from your own data.
- Tracking. Meta Pixel and Conversions API checked for accurate results.
- Facebook coordination. One budget plan across both platforms where it fits.
Request a free PPC auditNo obligation. We reply by email.
Pricing
How much does Instagram ads management cost?
This service is quoted after a free audit, because the price depends on the scope of work. Ad spend is paid directly to the platform and is separate from the management fee. Our Facebook ads management shares the same account, so the two can be quoted together. Send your site for a free audit.
Frequently asked questions
Can I run Instagram ads without Facebook ads?
Yes. Meta Ads Manager lets you choose Instagram placements only. It still needs a connected Facebook Page or account setup.
Do I need an Instagram Shop to advertise?
No. Ads can link to any page on your site. A Shop or catalog is useful when you sell many products and want product-based ads.
Should I use Reels or Feed?
We test both. Placement results vary by product and audience, so we compare cost per result before moving budget.
Who owns the ad account?
You do. We are given access to your Meta business account.