SEO services for Florida businesses
Across 6 Florida cities, people make about 29,630 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Tampa accounts for 26% of them. Adwortise works remotely with Florida businesses and plans their marketing city by city from this data.
- Search data for 6 Florida cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 29,630monthly searches tracked in 6 cities
- 26%of tracked demand is in Tampa
- $201highest legal cost per click: Jacksonville
- 1 managerdedicated to your account
Explained
How does Adwortise work with Florida businesses?
Adwortise works remotely with Florida businesses from its base in Pakistan, so there is no Florida office. Plans are made city by city, because demand, competition and click costs differ from one Florida city to the next.
Florida's economy is built on tourism, international trade, agriculture, aerospace on the Space Coast, and a large retired population. The chart compares monthly searches for three everyday services across 6 Florida cities.
Tracked searches · Florida
- Tampa7,600
- Miami6,400
- Orlando5,800
- Fort Lauderdale3,920
- Jacksonville3,200
- St. Petersburg2,710
City comparison
Where is local search demand concentrated in Florida?
Tampa accounts for 26% of the searches we track across 6 Florida cities, and Miami for 22%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Tampa | 1,300 | 1,900 | 4,400 | $166.89 | 26% |
| Miami | 1,600 | 2,400 | 2,400 | $116.15 | 22% |
| Orlando | 1,000 | 1,900 | 2,900 | $101.64 | 20% |
| Fort Lauderdale | 720 | 1,900 | 1,300 | $57.19 | 13% |
| Jacksonville | 880 | 1,600 | 720 | $200.89 | 11% |
| St. Petersburg | 1,600 | 390 | 720 | $91.04 | 9% |
Strategy
What does the data mean for a Florida business?
Four findings stand out in the Florida figures.
- Demand is spread across cities
- Tampa leads with only 26% of tracked searches, and Miami follows with 22%. No single city page can carry a statewide business here.
- Most expensive legal click: Jacksonville
- One click on a personal injury lawyer search costs about $201 in Jacksonville, against $57 in Fort Lauderdale. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Fort Lauderdale
- Average ranking difficulty across the three searches is 45 out of 100, the lowest of the 6 cities. Tampa is the hardest at 55.
- Most searched service: personal injury lawyer
- Across the 6 cities, personal injury lawyer searches total 12,440 a month, ahead of dentist at 10,090 and plumber at 7,100.
Services
Which services fit a business that covers Florida?
A business that serves more than one Florida city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Tampa.
- Franchise and multi-location SEO. A shared structure for branches in several Florida cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $201 in Jacksonville and $57 in Fort Lauderdale.
- SEO for statewide and online businesses. For companies that sell across Florida without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Florida?
Hurricane season shapes demand for roofing, restoration and insurance-related legal work across the state. South Florida has many Spanish-speaking customers, and seasonal residents change demand between winter and summer.
Most of Florida is on Eastern Time, and the western Panhandle is on Central Time.
Detailed search data for seven services is published for Tampa, Miami, Orlando and Jacksonville.
Pricing
How much does marketing for a Florida business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Miami and Orlando as well as Tampa needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Florida?
No. Adwortise is based in Pakistan and works remotely. Most of Florida is on Eastern Time, and the western Panhandle is on Central Time.
Which Florida city has the most local search demand?
Of the 6 cities we track, Tampa has the most, with 7,600 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Miami is second with 6,400.
Do I need a separate page for every Florida city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Florida?
Estimated costs per click range from $57.19 in Fort Lauderdale to $200.89 in Jacksonville. The median across the 30 cities we track nationally is $98.