Local SEO services
Local SEO services help a business appear in Google Maps and the local results for searches in its area, such as "plumber near me" or "dentist in Austin". Adwortise manages your Google Business Profile, local listings, reviews and location pages, from $500 per month.
- Google Business Profile, listings, reviews and location pages
- From $500 a month for a single location
- Rankings by area, calls and direction requests reported monthly
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- From $500per month, by type of business
- 6 monthsminimum term, with a written plan
- Monthlyreport on clicks, visibility and leads
- 1 managerdedicated to your account
Explained
What is local SEO?
Local SEO is the work of making a business visible in search results for a specific place. It targets the local pack, which is the map and three business listings Google shows for local searches, and the ordinary results below it.
It differs from general SEO in one way: Google decides what to show partly by where the searcher is. A business profile, consistent local listings and reviews matter as much as the website.
- Your Business★★★★★ 4.8 · Open now · 0.6 mi
- Competitor One★★★★☆ 4.1 · 1.2 mi
- Competitor Two★★★★☆ 3.9 · 2.0 mi
Ranking factors
How Google ranks local results
Google states that local results are based mainly on three factors: relevance, distance and prominence.
- Relevance
- How well a business profile matches what someone is searching for. Complete, specific profile information improves it.
- Distance
- How far the business is from the location in the search, or from the searcher if no location is given.
- Prominence
- How well known the business is, judged from reviews, links, articles and its position in web results.
Distance cannot be changed. Local SEO works on relevance and prominence.
What you get
What our local SEO service includes
- Google Business Profile
- Categories, services, description, photos, posts and questions, kept complete and current.
- Local listings
- The same business name, address and phone number on the directories and map services that matter in your market.
- Reviews
- A simple process for asking customers for reviews, and replies to the ones you receive.
- Location pages
- A page for each city or branch you serve, with content specific to that place.
- Local search research
- What people in your area search for, including "near me" searches, grouped by intent.
- Local links
- Links and mentions from local organizations, suppliers, news sites and directories.
- Structured data
- LocalBusiness schema that states your address, hours and service area.
- Tracking
- Rankings by location, plus calls, direction requests and website visits from your profile.
Who it is for
Who needs local SEO?
Local SEO fits any business whose customers come from a defined area.
- Service-area businesses, such as plumbers, roofers, HVAC companies and cleaners.
- Storefronts, such as shops, restaurants, salons and gyms.
- Professional practices, such as dentists, law firms, clinics and accountants.
- Multi-location brands and franchises that need every branch to rank in its own area.
Request a free SEO auditNo obligation. We reply by email.
Several locations
Local SEO for multi-location businesses
A business with several branches needs a Google Business Profile and a location page for each one, with its own address, phone number, hours and reviews. The pages must differ in substance, not only in the city name, or Google treats them as duplicates.
We set up one structure, such as /locations/city/, and apply it to every branch so new locations can be added the same way.
Process
How it works
- Audit We review your profile, listings, reviews, website and the competitors in your local pack.
- Fix the profile and listings We complete the profile and correct inconsistent name, address and phone details.
- Build location content We write or improve your service and location pages.
- Earn reviews and local links We set up the review process and start outreach.
- Report Each month you see rankings by area and the calls and visits your profile produced.
Request a free SEO auditNo obligation. We reply by email.
Pricing
How much does local SEO cost?
Local SEO for a single location is covered by the Small business SEO package, from $500 per month. Businesses with several locations or a wider service area usually need the Growing business package, from $1,000 per month. See all SEO packages and what they include.
Frequently asked questions
What is the difference between local SEO and SEO?
Local SEO targets searches tied to a place and the map results that go with them. General SEO targets searches that are not tied to a place. Local SEO adds work on the Google Business Profile, local listings and reviews.
How long does local SEO take?
Profile and listing fixes can change local visibility within weeks. Ranking in a competitive local pack usually takes three to six months, because reviews and links take time to build.
Can a business without a storefront rank locally?
Yes. Google lets service-area businesses hide their address and list the areas they serve instead. They can appear in local results for those areas.
Do reviews affect local rankings?
Yes. Google says that more reviews and positive ratings can improve a business's local ranking. Replying to reviews also shows that the business is active.
Do I need a website for local SEO?
A Google Business Profile can appear in Maps without a website. A website gives Google more information about your services and area, and gives customers somewhere to act, so local SEO works better with one.