Marketing automation services
Marketing automation sends the right message when a customer does something, without manual work each time. Adwortise builds triggered email and SMS sequences for welcome, abandoned cart, post-purchase, win-back and lead nurture, connected to your CRM.
- Welcome, cart, post-purchase, win-back and nurture sequences
- Triggers, conditions, delays and segments set per journey
- Email and SMS connected to your store and CRM
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- Free auditbefore any commitment
- Klaviyoand Mailchimp, in the account you own
- Monthlyreport on revenue or leads from email
- 1 managerdedicated to your account
Explained
What is marketing automation?
Marketing automation is a set of messages that send on their own when a trigger happens, such as a sign-up, a cart left behind or a purchase. Each message follows rules for who receives it and when.
It differs from a campaign. A campaign is sent once to a list. An automation runs continuously and reaches each person at the moment it is relevant to them.
Automation map
- Welcome seriesBuilt
- Abandoned cartBuilt
- Post-purchaseBuilt
- Win-backMissing
- CRM data syncBroken
Scope
Which sequences do we build?
- Welcome
- Introduces the business to new subscribers and sets expectations.
- Abandoned cart
- Reminds shoppers who left items in the cart.
- Post-purchase
- Confirms the order, helps with use and asks for a review.
- Win-back
- Reaches customers who have stopped buying.
- Lead nurture
- Gives new leads useful information until they are ready to talk to sales.
How it works
How is an automation built?
| Part | What it does | Example |
|---|---|---|
| Trigger | Starts the sequence | Added a product to the cart |
| Condition | Decides who continues | Has not placed an order |
| Delay | Sets the wait between messages | One hour, then one day |
| Segmentation | Sends different content to different groups | First-time buyer or repeat buyer |
| Channel | Chooses email, SMS or both | Email first, SMS to opted-in contacts |
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Process
How does the project run?
- Map We list the customer journeys and choose which sequences to build first.
- Connect We link your store, forms and CRM so the data needed for triggers is available.
- Build and test Sequences are built and tested with sample contacts before going live.
- Review We read the results each month and adjust timing, copy and conditions.
Request a free email reviewNo obligation. We reply by email.
Pricing
How much does marketing automation cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of sequences, the channels used and how many systems need to be connected.
Frequently asked questions
Which platform do you build automations in?
We build in the platform you already use or recommend one that fits your store or CRM. For ecommerce we often use Klaviyo.
Can automations include SMS?
Yes, for contacts who have opted in to text messages. See SMS marketing for the consent rules.
Does it connect to our CRM?
Yes. Contact and order data can pass between your CRM and the automation platform, so segments and conditions use current information.
How many emails should a sequence have?
It depends on the goal. A welcome series may need a few messages, while a cart reminder may need fewer. We set the length from the journey, not a fixed number.