Google Ads management services
Google Ads management is the building and ongoing optimization of advertising campaigns on Google Search, Shopping, YouTube and partner sites. Adwortise structures the account, writes the ads, sets up conversion tracking and manages bids and budgets to a target cost per lead or return on ad spend.
- Search, Shopping, Performance Max and YouTube campaigns
- Conversion tracking set up before any budget is spent
- Search terms and bids reviewed every week
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- Free auditbefore any commitment
- Weeklyoptimization of bids, budgets and ads
- Monthlyreport on spend, leads and cost per lead
- 1 managerdedicated to your account
Explained
What is Google Ads management?
Google Ads management is the work of running campaigns in Google's advertising platform so that they produce leads or sales at an acceptable cost. An advertiser bids to appear for searches or audiences and pays when someone clicks. Management decides what to bid on, what the ad says, where the click lands and how the budget moves as results come in.
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Services
Which Google Ads campaign types do we manage?
| Campaign type | Where ads appear | Best for |
|---|---|---|
| Search | Text ads on Google search results | People searching for a product or service |
| Shopping | Product listings with image and price | Online stores |
| Performance Max | All Google channels from one campaign | Stores and lead generation with good conversion data |
| Video | YouTube | Awareness and consideration |
| Display | Banner ads on partner websites | Remarketing to past visitors |
| Demand Gen | YouTube, Discover and Gmail | Reaching new audiences with images and video |
The auction
How does the Google Ads auction work?
Each search triggers an auction. Google ranks eligible ads by Ad Rank, which combines the bid with the quality of the ad and landing page. A more relevant ad can appear above a higher bid and pay less per click.
- Quality Score
- Google's 1 to 10 rating of a keyword, based on expected click-through rate, ad relevance and landing page experience.
- Match types
- Broad, phrase and exact match control how closely a search must match the keyword.
- Negative keywords
- Searches the ad should not appear for.
- Bid strategy
- Automated strategies such as Target CPA and Target ROAS set bids from conversion data.
Quality Score
- Expected click-through rateAbove average
- Ad relevanceAbove average
- Landing page experienceAverage
- Quality Score8 / 10
What you get
What our Google Ads management includes
- Account audit: structure, search terms, wasted spend and tracking.
- Keyword and search term research grouped by intent.
- Campaign and ad group structure that keeps ads relevant to each search.
- Ad copy: responsive search ads, with headlines tested against each other.
- Conversion tracking: forms, calls and purchases, with enhanced conversions and a Google Analytics link.
- Product feed in Merchant Center for Shopping campaigns.
- Weekly optimization: bids, budgets, negative keywords and search term reviews.
- Landing page recommendations.
- Monthly report: spend, conversions, cost per result and changes made.
Common mistakes
Common reasons Google Ads campaigns lose money
- No conversion tracking, so the account optimizes for clicks.
- Broad match keywords without negative keywords.
- All traffic sent to the home page.
- One ad group covering unrelated searches.
- Automated bidding switched on before there is enough conversion data.
- Location settings that include people outside the service area.
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Pricing
How much does Google Ads management cost?
There are two costs: the ad spend, paid directly to Google, and the management fee. This service is quoted after a free audit, because the price depends on the scope of work. The fee depends on the number of campaigns, the size of the budget and whether landing pages are included.
Frequently asked questions
How much should I spend on Google Ads?
Enough to produce a meaningful number of conversions each month. We estimate it during the audit from the cost per click in your market and your expected conversion rate.
How quickly do Google Ads work?
Ads can appear within days of approval. A stable cost per lead usually takes several weeks, because bidding needs conversion data to learn from.
What is Performance Max?
Performance Max is a campaign type that shows ads across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one campaign, with Google automating placement and bidding. It works best when conversion tracking is accurate.
Who owns the Google Ads account?
You do. Campaigns are built in an account that belongs to your business, so the data and history stay with you.