Digital marketing for Arizona businesses
Across 4 Arizona cities, people make about 18,380 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Phoenix accounts for 53% of them. Adwortise works remotely with Arizona businesses and plans their marketing city by city from this data.
- Search data for 4 Arizona cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 18,380monthly searches tracked in 4 cities
- 53%of tracked demand is in Phoenix
- $131highest legal cost per click: Phoenix
- 1 managerdedicated to your account
Explained
How does Adwortise work with Arizona businesses?
Adwortise works remotely with Arizona businesses from its base in Pakistan, so there is no Arizona office. Plans are made city by city, because demand, competition and click costs differ from one Arizona city to the next.
Arizona's economy includes semiconductor manufacturing, healthcare, tourism, construction and copper mining. The chart compares monthly searches for three everyday services across 4 Arizona cities.
Tracked searches · Arizona
- Phoenix9,700
- Tucson3,900
- Mesa2,500
- Scottsdale2,280
City comparison
Where is local search demand concentrated in Arizona?
Phoenix accounts for 53% of the searches we track across 4 Arizona cities, and Tucson for 21%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Phoenix | 2,900 | 2,400 | 4,400 | $130.98 | 53% |
| Tucson | 1,300 | 1,600 | 1,000 | $76.59 | 21% |
| Mesa | 1,300 | 480 | 720 | $114.31 | 14% |
| Scottsdale | 1,300 | 720 | 260 | $54.78 | 12% |
Strategy
What does the data mean for an Arizona business?
Four findings stand out in the Arizona figures.
- One market leads: Phoenix
- Phoenix holds 53% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Most expensive legal click: Phoenix
- One click on a personal injury lawyer search costs about $131 in Phoenix, against $55 in Scottsdale. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Scottsdale
- Average ranking difficulty across the three searches is 26 out of 100, the lowest of the 4 cities. Mesa is the hardest at 51.
- Most searched service: plumber
- Across the 4 cities, plumber searches total 6,800 a month, ahead of personal injury lawyer at 6,380 and dentist at 5,200.
Services
Which services fit a business that covers Arizona?
A business that serves more than one Arizona city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Phoenix.
- Franchise and multi-location SEO. A shared structure for branches in several Arizona cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $131 in Phoenix and $55 in Scottsdale.
- SEO for statewide and online businesses. For companies that sell across Arizona without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Arizona?
Most Arizonans live in the Phoenix area, with Tucson as the second market. Summer heat drives urgent air conditioning searches, and winter visitors raise demand for many services between November and April.
Arizona stays on Mountain Standard Time all year and does not observe daylight saving time, except on the Navajo Nation.
Detailed search data for seven services is published for Phoenix.
Pricing
How much does marketing for an Arizona business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Tucson and Mesa as well as Phoenix needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Arizona?
No. Adwortise is based in Pakistan and works remotely. Arizona stays on Mountain Standard Time all year and does not observe daylight saving time, except on the Navajo Nation.
Which Arizona city has the most local search demand?
Of the 4 cities we track, Phoenix has the most, with 9,700 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Tucson is second with 3,900.
Do I need a separate page for every Arizona city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Arizona?
Estimated costs per click range from $54.78 in Scottsdale to $130.98 in Phoenix. The median across the 30 cities we track nationally is $98.