2D animation and explainer video services
A 2D animated explainer shows how a product or service works using drawn characters, objects and motion. Adwortise writes the script, records the voiceover, illustrates the scenes and animates them with sound.
- Script, voiceover, storyboard, illustration and sound in one project
- Explains how a product or service works
- Illustrated in your brand colors and style
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- Written briefagreed before any design starts
- Conceptsa small number of distinct directions
- Every formatfiles sized for each channel
- 1 managerdedicated to your account
Explained
What is a 2D animated explainer video?
A 2D animated explainer is a short video that explains an idea with flat illustrated visuals instead of filmed footage. It is built from a script, a voiceover and animated scenes.
It suits topics that are abstract, technical or hard to film, because the visuals can show anything the script describes.
Animation production stages
- ScriptApproved
- VoiceoverRecorded
- StoryboardApproved
- IllustrationIn progress
- Sound mixQueued
Process
How is a 2D animation produced?
- Script We write the narration so each sentence maps to a visual.
- Voiceover The script is recorded by a voice artist and timed.
- Storyboard We sketch each scene so the sequence is approved before illustration.
- Illustration We draw the characters, objects and backgrounds in your brand style.
- Animation We animate the scenes to match the voiceover.
- Sound We add music and sound effects and mix the audio.
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When you need it
When does animation suit better than filmed video?
- The subject cannot be filmed. Software, data flows and internal processes have nothing to point a camera at.
- The idea is abstract. Illustration can simplify a concept into steps.
- No on-camera people. Animation needs no actors, locations or equipment on a shoot day.
- Filmed video fits better when the goal is to show real people, a real place or a physical product in use.
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What you get
What do you deliver?
- Final video
- The finished animation in the formats your channels need.
- Captions
- On-screen text for viewing with the sound off.
- Source files
- Project files supplied where agreed in the brief.
Pricing
How much does 2D animation cost?
This service is quoted after a free audit, because the price depends on the scope of work. Animation and video projects are priced per project from a written brief. On final payment the client receives the final files and the rights to use them. Stock footage, music and fonts are licensed in the client's name where a license is required.
Frequently asked questions
What is the difference between 2D animation and motion graphics?
2D animation tells a story with illustrated scenes and characters. Motion graphics animate text, logos, charts and shapes, usually for shorter pieces.
Do you write the script?
Yes. We write the script from your brief and share it for approval before any illustration starts.
Can you match my brand style?
Yes. We illustrate with your colors, fonts and logo so the video matches the rest of your brand.
Where can I use an explainer video?
On a landing page, in ads, in email, in sales presentations and on social media, exported in the formats each placement uses.