Digital marketing for Colorado businesses
Across 4 Colorado cities, people make about 17,210 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Denver accounts for 42% of them. Adwortise works remotely with Colorado businesses and plans their marketing city by city from this data.
- Search data for 4 Colorado cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 17,210monthly searches tracked in 4 cities
- 42%of tracked demand is in Denver
- $260highest legal cost per click: Colorado Springs
- 1 managerdedicated to your account
Explained
How does Adwortise work with Colorado businesses?
Adwortise works remotely with Colorado businesses from its base in Pakistan, so there is no Colorado office. Plans are made city by city, because demand, competition and click costs differ from one Colorado city to the next.
Colorado's economy includes aerospace and defense, energy, technology, tourism and outdoor recreation. The chart compares monthly searches for three everyday services across 4 Colorado cities.
Tracked searches · Colorado
- Denver7,200
- Colorado Springs6,100
- Fort Collins2,740
- Boulder1,170
City comparison
Where is local search demand concentrated in Colorado?
Denver accounts for 42% of the searches we track across 4 Colorado cities, and Colorado Springs for 35%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Denver | 1,900 | 2,400 | 2,900 | $235.49 | 42% |
| Colorado Springs | 1,300 | 2,400 | 2,400 | $260.01 | 35% |
| Fort Collins | 720 | 1,300 | 720 | $27.04 | 16% |
| Boulder | 390 | 390 | 390 | $73.46 | 7% |
Strategy
What does the data mean for a Colorado business?
Four findings stand out in the Colorado figures.
- Demand is led by Denver
- Denver holds 42% of tracked searches and Colorado Springs holds 35%. Each needs its own pages and its own Google Business Profile work.
- Most expensive legal click: Colorado Springs
- One click on a personal injury lawyer search costs about $260 in Colorado Springs, against $27 in Fort Collins. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Boulder
- Average ranking difficulty across the three searches is 36 out of 100, the lowest of the 4 cities. Denver is the hardest at 54.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 6,490 a month, ahead of personal injury lawyer at 6,410 and plumber at 4,310.
Services
Which services fit a business that covers Colorado?
A business that serves more than one Colorado city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Denver.
- Franchise and multi-location SEO. A shared structure for branches in several Colorado cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $260 in Colorado Springs and $27 in Fort Collins.
- SEO for statewide and online businesses. For companies that sell across Colorado without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Colorado?
Most of the population lives along the Front Range, from Fort Collins through Denver to Colorado Springs. Summer hail produces sharp peaks in roofing searches, and mountain towns have strongly seasonal demand.
Colorado is on Mountain Time.
Detailed search data for seven services is published for Denver.
Pricing
How much does marketing for a Colorado business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Colorado Springs and Fort Collins as well as Denver needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Colorado?
No. Adwortise is based in Pakistan and works remotely. Colorado is on Mountain Time.
Which Colorado city has the most local search demand?
Of the 4 cities we track, Denver has the most, with 7,200 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Colorado Springs is second with 6,100.
Do I need a separate page for every Colorado city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Colorado?
Estimated costs per click range from $27.04 in Fort Collins to $260.01 in Colorado Springs. The median across the 30 cities we track nationally is $98.