Product description writing services
Product description writing is creating unique copy for each product and category page of an online store. Adwortise covers specifications, benefits, use cases and variants, and avoids manufacturer text that is repeated across many stores.
- Unique copy for every product and category page
- Specifications, benefits, use cases and variants covered
- No pasted manufacturer text or duplicate content
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Topical mapbefore a single page is written
- Monthlyreport on traffic and leads by page
- 1 managerdedicated to your account
Explained
What is product description writing?
Product description writing is producing the text on product and category pages so a shopper can decide to buy and a search engine can understand the item. It covers what the product is, what it does and who it suits.
It matters for search because many stores paste the manufacturer description. When the same text appears on many sites, a page has little that is its own to rank with.
Product page copy check
- Unique descriptionWritten
- SpecificationsListed
- Variant textDuplicated
- Use casesMissing
- Category introductionAdded
What you get
What does the service include?
- Specifications
- Size, material, compatibility and other facts are stated accurately and in a consistent order.
- Benefits
- Each feature is tied to what it means for the buyer.
- Use cases
- Who the product is for and where it is used.
- Variants
- Sizes, colors and options are described without repeating the same text on every variant page.
- Category pages
- Short introductions that explain the range and help shoppers choose.
Campaign structure
What does a good product description contain?
| Part | What it holds | Why it matters |
|---|---|---|
| Opening line | What the product is and who it is for | Gives search engines and shoppers the subject at once |
| Key benefits | Features explained as outcomes | Helps the shopper compare options |
| Specifications | Measurements, materials, compatibility | Answers questions that stop a purchase |
| Care and use | How to use, clean or install | Reduces questions and returns |
| Variant notes | What differs between options | Prevents duplicate text across variants |
Process
How does the writing process work?
- Sample We write a small set of products for your approval.
- Data You send specifications, images and any supplier data.
- Write We write each description from a template with room for product-specific detail.
- Load Copy is delivered in a spreadsheet or added to the store.
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Pricing
How much do product descriptions cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of products, the detail each one needs and whether category pages are included. Product copy is also part of the Ecommerce and Enterprise SEO packages, and it supports our ecommerce SEO work.
Frequently asked questions
Why not use the manufacturer description?
The same text usually appears on many other stores, so your page offers nothing different. Unique copy gives the page its own content to be judged on.
Can you write descriptions for thousands of products?
Yes, using a template and product data, with extra care on your best sellers. The scope and price are set after the free audit.
Do you write category page copy too?
Yes. Category pages are often the pages that rank for broader searches, so we write an introduction that explains the range and helps shoppers choose.
Which store platforms do you work with?
We deliver copy as a spreadsheet that can be imported into most platforms, and we can add it directly to a Shopify or WooCommerce store.