Digital marketing for Illinois businesses
Across 4 Illinois cities, people make about 15,130 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Chicago accounts for 74% of them. Adwortise works remotely with Illinois businesses and plans their marketing city by city from this data.
- Search data for 4 Illinois cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 15,130monthly searches tracked in 4 cities
- 74%of tracked demand is in Chicago
- $115highest legal cost per click: Rockford
- 1 managerdedicated to your account
Explained
How does Adwortise work with Illinois businesses?
Adwortise works remotely with Illinois businesses from its base in Pakistan, so there is no Illinois office. Plans are made city by city, because demand, competition and click costs differ from one Illinois city to the next.
Illinois's economy is led by the Chicago area, with finance, manufacturing, logistics and agriculture across the rest of the state. The chart compares monthly searches for three everyday services across 4 Illinois cities.
Tracked searches · Illinois
- Chicago11,200
- Naperville1,760
- Joliet1,230
- Rockford940
City comparison
Where is local search demand concentrated in Illinois?
Chicago accounts for 74% of the searches we track across 4 Illinois cities, and Naperville for 12%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Chicago | 2,400 | 4,400 | 4,400 | $88.19 | 74% |
| Naperville | 320 | 720 | 720 | $34.76 | 12% |
| Joliet | 320 | 320 | 590 | $95.11 | 8% |
| Rockford | 320 | 140 | 480 | $115.10 | 6% |
Strategy
What does the data mean for an Illinois business?
Four findings stand out in the Illinois figures.
- One market leads: Chicago
- Chicago holds 74% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Most expensive legal click: Rockford
- One click on a personal injury lawyer search costs about $115 in Rockford, against $35 in Naperville. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Naperville
- Average ranking difficulty across the three searches is 38 out of 100, the lowest of the 4 cities. Chicago is the hardest at 56.
- Most searched service: personal injury lawyer
- Across the 4 cities, personal injury lawyer searches total 6,190 a month, ahead of dentist at 5,580 and plumber at 3,360.
Services
Which services fit a business that covers Illinois?
A business that serves more than one Illinois city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Chicago.
- Franchise and multi-location SEO. A shared structure for branches in several Illinois cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $115 in Rockford and $35 in Naperville.
- SEO for statewide and online businesses. For companies that sell across Illinois without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Illinois?
The Chicago area holds most of the state's population, and suburbs such as Naperville and Joliet have their own search demand. Cities such as Rockford are much smaller markets with lower difficulty.
Illinois is on Central Time.
Detailed search data for seven services is published for Chicago.
Pricing
How much does marketing for an Illinois business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Naperville and Joliet as well as Chicago needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Illinois?
No. Adwortise is based in Pakistan and works remotely. Illinois is on Central Time.
Which Illinois city has the most local search demand?
Of the 4 cities we track, Chicago has the most, with 11,200 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Naperville is second with 1,760.
Do I need a separate page for every Illinois city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Illinois?
Estimated costs per click range from $34.76 in Naperville to $115.10 in Rockford. The median across the 30 cities we track nationally is $98.