LinkedIn marketing services
LinkedIn marketing is the organic use of LinkedIn to build trust with business buyers. Adwortise manages company pages, helps leaders publish from their own profiles and plans posts, articles and newsletters for B2B and professional services.
- Company page and leader profiles working together
- Posts, articles and newsletters drafted from your expertise
- Every post approved by you or the leader before publishing
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Monthlycontent calendar for your approval
- Monthlyreport on reach, engagement and enquiries
- 1 managerdedicated to your account
Explained
What is LinkedIn marketing?
LinkedIn marketing is the organic work of reaching professionals through a company page, personal profiles, posts, articles and newsletters. It suits businesses whose buyers are other businesses or professionals.
It differs from LinkedIn advertising, which pays for placement. Paid campaigns are covered under LinkedIn ads.
LinkedIn presence review
- Company page detailsComplete
- Founder profileOutdated
- Posting rhythmWeekly
- NewsletterNot started
- Staff sharingPlanned
What you get
What does LinkedIn marketing include?
- Company page
- A complete page with a clear description, services, logo and banner that supports the posts around it.
- Leader profiles
- Profile improvements and post drafts for founders and senior staff, published from their own accounts with their approval.
- Posts and articles
- Text posts, document carousels and articles built around the questions your buyers ask.
- Newsletters
- A LinkedIn newsletter that gives followers a regular reason to return.
- Employee advocacy
- Simple guidance and sharable content so staff can post about the business in their own voice.
Audiences
Why do leader profiles matter on LinkedIn?
People tend to trust and follow other people more than company pages, so posts from founders and experts often reach further than the same post from a brand page. The company page then supports them by holding the official information and resharing.
We draft in the leader's voice from short interviews and notes. The leader reads and approves every post before it goes out.
Process
How does LinkedIn content planning work?
- Define the buyer We agree the roles, industries and problems you want to reach.
- Plan themes We choose topics where you have real expertise and proof.
- Draft and approve We write posts for the page and for leaders, and you approve them.
- Review We report on impressions, engagement and profile visits each month.
Request a free social media reviewNo obligation. We reply by email.
Pricing
How much does LinkedIn marketing cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of profiles supported, the posts per month and whether articles or a newsletter are included.
Frequently asked questions
Is LinkedIn right for my business?
It is strongest for B2B companies, recruiters and professional services such as law, finance and consulting, where buyers are professionals and decisions involve several people.
Should leaders post from personal profiles?
In most B2B cases, yes. Personal posts usually earn more attention than company page posts, and they put a named expert behind the business.
Do you write articles and newsletters?
Yes. We draft long-form articles and a newsletter from interviews and your existing material, and you approve them before publishing.
Is LinkedIn advertising included?
No. This service is organic. For paid campaigns, see LinkedIn ads.