Google Tag Manager setup services
Google Tag Manager setup puts your analytics and advertising tags in one container that you can change without editing the site. Adwortise configures tags, triggers, variables and the data layer, tests in preview mode and keeps a version history.
- Analytics and ad platform tags managed in one container
- Data layer planned for ecommerce and form tracking
- Tested in preview mode and released as named versions
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- GA4 and GTMset up or repaired before testing
- Every testreported with its effect on leads or revenue
- 1 managerdedicated to your account
Explained
What is Google Tag Manager?
Google Tag Manager (GTM) is a free tool that holds the tracking code for a website in one container. A single snippet on the site loads the container, and tags are then added, changed or removed inside GTM.
It differs from placing tracking code in the site files. Changes are made in GTM, tested and published as a version, which reduces the need for developer time on each change.
GTM container audit
- GA4 configuration tagFiring
- Duplicate ad tagFound
- Form submit triggerWorking
- Unused tagsRemoved
- Consent settingsMissing
What you get
What does GTM setup include?
- Tags
- The code that sends data to GA4, Google Ads, Meta and other platforms.
- Triggers
- The rules that decide when a tag fires, such as a click, a form submit or a page view.
- Variables
- Values a tag or trigger uses, such as a page URL or a product price.
- Data layer
- A structured block of information the site pushes for GTM to read, such as order details.
- Consent
- Tags are set to respect the consent choice a visitor makes in your consent banner.
Testing
How do we test and release changes?
- Build We create the tags and triggers in a workspace.
- Preview Preview mode shows which tags fire on each page and action before anything goes live.
- Check the data We confirm the events arrive in the receiving platform with the right values.
- Publish The workspace is published as a named version with a note on what changed.
- Roll back If a problem appears, an earlier version can be restored.
Why it matters
Why manage tags in one place?
- Fewer errors. One container avoids the same tag being added twice.
- Faster changes. New tracking can go live without a site release.
- Clear history. Version notes show who changed what and when.
- Easier consent. Consent rules are applied to all tags from one place.
Request a free conversion reviewNo obligation. We reply by email.
Pricing
How much does Google Tag Manager setup cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of tags and platforms, the complexity of the site and whether a data layer must be developed. The GTM container stays in your ownership.
Frequently asked questions
Is Google Tag Manager free?
Yes. GTM can be used at no charge. The cost of this service is the setup and testing work.
Do I need a data layer?
Not for every site. Simple tracking can use page URLs and clicks, but ecommerce and detailed form tracking work best with a data layer that holds product and order data.
Can you clean up an old, messy container?
Yes. We audit tags, remove duplicates and unused items, and rename what remains so the container is clear.
Does GTM replace Google Analytics?
No. GTM delivers tags, and Google Analytics receives and reports the data. See Google Analytics consulting.