Creative and video services
Creative services produce the visual identity and media a business uses to be recognized: its logo and brand system, its graphics, and its video. Adwortise designs brand identities and produces graphics, explainer videos and motion graphics that are made for the channels where they will be used.
- Brand identity, graphic design and video
- Made for the channels where the work will be used
- Final files and usage rights handed over to you
Prefer to talk? Call +44 7418 353079
- Written briefagreed before any design starts
- Conceptsa small number of distinct directions
- Every formatfiles sized for each channel
- 1 managerdedicated to your account
Explained
What do creative services include?
Creative services cover three kinds of work. Brand identity defines how a business looks and sounds. Graphic design applies that identity to the things people see, such as ads, social posts and documents. Video and animation explain a product or service in motion.
Marketing channels depend on all three. An ad, a landing page and a social profile perform better when they are recognizably from the same business.
Brand identity
AaHeading typefaceBody typeface for longer text
- Logo versions6
- GuidelinesPDF
Services
Creative and video services we provide
| Service | What it covers | Best for |
|---|---|---|
| Brand identity design | Logo, color, typography, imagery and usage guidelines | New businesses and rebrands |
| Logo design | A logo with versions for every size and background | Businesses that need the mark only |
| Graphic design | Ad creative, social graphics, presentations and print | Ongoing marketing needs |
| Video production | Scripted and edited video for web, ads and social | Products and services that need showing |
| 2D animation and explainer videos | Animated explanations of how something works | Complex or abstract offers |
| Motion graphics | Animated text, logos and data for video and ads | Short social and ad formats |
Brand
What is a brand identity?
A brand identity is the set of visual and verbal elements that make a business recognizable. It is wider than a logo.
- Logo
- The primary mark, with versions for small sizes, single color and dark backgrounds.
- Color palette
- Primary and supporting colors with exact values for screen and print.
- Typography
- The typefaces for headings and text, and how they are used.
- Imagery
- The style of photography, illustration and icons.
- Voice
- How the business writes: the words it uses and avoids.
- Guidelines
- A document that shows how to apply all of the above, so anyone producing material keeps it consistent.
Video
What kinds of video do we produce?
- Explainer videos
- Short videos that explain what a product or service does and who it is for.
- 2D animation
- Illustrated, animated stories for ideas that are hard to film.
- Motion graphics
- Animated text, charts and logos for ads and social media.
- Promotional videos
- Brand and campaign films for a website or launch.
- Short-form social video
- Vertical clips made for Reels, TikTok and YouTube Shorts.
Each video is delivered in the dimensions and lengths the channel needs, with captions, because most social video is watched without sound.
Process
How a creative project works
- Brief We agree the goal, audience, message and where the work will be used.
- Concepts You see a small number of distinct directions.
- Development The chosen direction is refined. For video this is the script and storyboard stage.
- Revisions Agreed rounds of changes.
- Delivery Final files in every format you need, with source files and usage notes.
Request a quoteNo obligation. We reply by email.
Deliverables
What files do you receive?
- Logos as vector files (SVG, PDF) and images (PNG) in every color version.
- Brand guidelines as a PDF.
- Graphics sized for each platform, plus editable source files.
- Video as MP4 in horizontal, square and vertical versions where needed, with caption files.
Request a quoteNo obligation. We reply by email.
Pricing
How much do creative services cost?
This service is quoted after a free audit, because the price depends on the scope of work. Brand and video projects are priced per project from a written brief. Ongoing graphic design is priced monthly by volume.
Frequently asked questions
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole system: logo, colors, typography, imagery, voice and the guidelines for using them together.
How long should an explainer video be?
Long enough to make one point clearly. For a website, 60 to 90 seconds is common. For social media and ads, 15 to 30 seconds usually performs better.
Do we own the finished work?
Yes. On final payment you receive the files and the rights to use them. Stock footage, music and fonts are licensed in your name where a license is required.
Can you work with our existing brand?
Yes. We follow your guidelines where they exist, and can document the brand if it has never been written down.
Do you produce video for ads?
Yes. Ad video is cut to the lengths and dimensions each platform requires and written so the message lands in the first seconds.