Brand identity design services
A brand identity is the set of visual and verbal elements that make a business recognizable: logo, colors, typography, imagery and voice. Adwortise designs these as one system and documents them so every designer, printer and writer who touches the brand produces consistent work.
- Logo, color, type, imagery and voice built as one system
- A guidelines document your whole team can follow
- For new businesses and for rebrands
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- Written briefagreed before any design starts
- Conceptsa small number of distinct directions
- Every formatfiles sized for each channel
- 1 managerdedicated to your account
Explained
What is brand identity design?
Brand identity design is the creation of a consistent set of elements that represent a business wherever it appears. It covers how the brand looks, how it sounds and the rules for using both.
It is broader than a logo. A logo is one element inside the identity, alongside color, type, imagery and tone of voice. Without the rules that connect them, the same business looks different on its website, its ads and its packaging.
Brand identity deliverables
- Primary logoDelivered
- Color paletteDefined
- TypographySet
- Voice notesDrafted
- Guidelines PDFDelivered
What you get
What does a brand identity package include?
- Logo system
- The primary logo plus secondary, icon and single-color versions.
- Color palette
- Primary and supporting colors with exact values for screen and print.
- Typography
- A heading and body typeface pair with sizes and spacing rules.
- Imagery style
- Direction for photography, illustration and icons so visuals look related.
- Brand voice
- How the brand writes: tone, vocabulary and example phrases.
- Guidelines document
- One reference file that records every rule and shows correct and incorrect use.
Process
How does the brand identity process work?
- Discovery We collect the brief: the business, its audience, competitors and the tone it wants.
- Concepts We present identity directions with a logo, palette and type applied to sample items.
- Refinement You choose one direction and we revise it through agreed rounds of feedback.
- Delivery We supply the final files and the guidelines document.
Request a quoteNo obligation. We reply by email.
Who it is for
Who needs a brand identity?
- New businesses. A launch needs a complete identity before the website, ads and signage are made.
- Rebrands. A business that has outgrown its look, merged with another or changed its positioning needs a system that reflects the change.
- Inconsistent brands. A business with several logos, colors and styles in circulation needs one documented standard.
Request a quoteNo obligation. We reply by email.
Pricing
How much does brand identity design cost?
This service is quoted after a free audit, because the price depends on the scope of work. Brand, logo and video projects are priced per project from a written brief. On final payment the client receives the final files and the rights to use them. Stock footage, music and fonts are licensed in the client's name where a license is required.
Frequently asked questions
What is the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the full system around it: colors, typography, imagery, voice and the rules for using them together.
How long does a brand identity project take?
The timeline depends on the scope in the written brief and on how quickly feedback comes back. We confirm the schedule before work begins.
Can you rebrand a business that already has a logo?
Yes. We review what exists, decide what to keep and what to change, and design an updated system that replaces inconsistent versions.
Do I own the brand files?
Yes. On final payment you receive the final files and the rights to use them. Fonts and other licensed items are licensed in your name where a license is required.