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Social media marketing services
Social media marketing is the planned use of social platforms to reach customers, build recognition and bring visitors to a business. Adwortise plans the content, produces and publishes it, manages replies and messages, and reports what it produced each month.
- Strategy, content, publishing and community management
- A monthly calendar you approve before anything is posted
- Reach, engagement and enquiries reported monthly
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Monthlycontent calendar for your approval
- Monthlyreport on reach, engagement and enquiries
- 1 managerdedicated to your account
Explained
What is social media marketing?
Social media marketing is the work of publishing content and holding conversations on platforms such as Instagram, Facebook, LinkedIn, TikTok and YouTube, with a business goal behind it. That goal is usually recognition, website visits, enquiries or sales.
It has two parts. Organic social media is what a business posts on its own profiles. Paid social media is advertising on the same platforms, which we run as part of PPC management. This page covers the organic side.
Planned post
- Reach▲
- Saves▲
- Clicks▲
What you get
What our social media marketing service includes
- Strategy
- Which platforms to use, who to reach on each, and what the accounts are for.
- Content calendar
- A month of planned posts, agreed with you before anything is published.
- Content production
- Captions, graphics and short video made for each platform’s format.
- Publishing
- Posts scheduled at the times your audience is active.
- Community management
- Comments and messages answered, and enquiries passed to your team.
- Profile optimization
- Bios, links, highlights and contact details complete and consistent with your website.
- Monthly report
- Reach, engagement, follower growth, website visits and enquiries, with the plan for next month.
Platforms
Which social media platforms should a business use?
A business does not need to be on every platform. It needs to be active where its customers already spend time.
| Platform | Main formats | Best for |
|---|---|---|
| Reels, Stories, carousels | Consumer brands, local businesses, visual products | |
| Posts, groups, events, reviews | Local businesses and older audiences | |
| Posts, articles, company pages | B2B companies and professional services | |
| TikTok | Short vertical video | Consumer brands reaching younger audiences |
| YouTube | Long video and Shorts | Explanations, demonstrations and reviews |
| Pins and boards | Home, fashion, food and other visual categories |
Services
Social media services we provide
| Service | What it covers | Best for |
|---|---|---|
| Social media management | Planning, producing and publishing content every month | Businesses without an in-house social team |
| Community management | Replies to comments, messages and reviews | Accounts with regular customer contact |
| Influencer marketing | Finding and working with creators in your field | Consumer brands launching products |
| Paid social advertising | Ads on Meta, LinkedIn and TikTok | Reaching people beyond your followers |
Reporting
How we measure social media results
- Reach
- How many people saw your content.
- Engagement rate
- Likes, comments, shares and saves as a share of the people reached.
- Follower growth
- Net new followers, and whether they match your target audience.
- Website visits
- Clicks from social profiles and posts to your site, from Google Analytics.
- Enquiries and sales
- Messages, form submissions and purchases that began on social media.
Follower counts alone say little. We report the measures that connect to enquiries and sales.
Monthly social report
- Reach▲
- Engagement▲
- Enquiries▲
Process
How it works
- Audit We review your profiles, past content, audience and competitors.
- Strategy We agree the platforms, content themes and posting rhythm.
- Calendar You approve a month of content before it is published.
- Publish and reply We post, answer comments and messages, and pass on enquiries.
- Report Each month you see results and the next calendar.
Request a free social media reviewNo obligation. We reply by email.
Pricing
How much does social media marketing cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of platforms, the number of posts each month and how much video is included.
Frequently asked questions
How often should a business post on social media?
Consistency matters more than volume. A rhythm you can keep up, such as three useful posts a week, does more than daily posts that stop after a month. We set the rhythm by platform during the strategy step.
What is the difference between organic and paid social media?
Organic social media is the content a business posts on its own profiles, seen mainly by followers. Paid social media is advertising shown to chosen audiences, whether or not they follow you.
Do you create the content or do we?
We plan and produce the captions, graphics and short video. Photos and footage of your own team, products or premises work best when they come from you, and we advise on what to capture.
Does social media help SEO?
Not directly: social signals are not a ranking factor in Google. It helps indirectly by bringing visitors, earning mentions and links, and building the brand searches that search engines and AI systems do notice.
Will you reply to customers on our behalf?
Yes, within guidelines we agree with you. Sales enquiries, complaints and anything outside those guidelines are passed to your team.