Influencer marketing services
Influencer marketing is paying or gifting creators to feature your brand to their audience. Adwortise finds and vets creators, writes briefs and contracts, checks disclosure and tracks results with codes and links.
- Creators vetted for audience fit before any offer is made
- Disclosure and usage rights written into every brief
- Unique codes and links to trace sales to each creator
Prefer to talk? Call +44 7418 353079
- Free auditbefore any commitment
- Monthlycontent calendar for your approval
- Monthlyreport on reach, engagement and enquiries
- 1 managerdedicated to your account
Explained
What is influencer marketing?
Influencer marketing is working with creators who have an audience so that they present your product or service in their own content. The audience trusts the creator, which is why the format is used.
It differs from paid social advertising, where you pay a platform for placement. Here the creator publishes on their own account, and paid ad campaigns are covered under PPC management.
Creator vetting checklist
- Audience locationMatches
- Comment qualityGenuine
- Past partnershipsToo many
- Disclosure in briefIncluded
- Tracking codeNot set
What you get
What does influencer marketing include?
- Finding creators
- A shortlist of creators whose audience matches your buyers, based on content topic and audience location.
- Vetting
- Checks of past content, comment quality, audience fit and previous brand partnerships before any offer is made.
- Briefs
- A written brief with the message, required points, format and deadlines, leaving room for the creator to use their own voice.
- Contracts
- Agreements covering deliverables, fees, dates, approval steps and exclusivity.
- Tracking
- Unique codes and links for each creator, so that sales and visits can be traced to them.
Rules
What are the disclosure rules for influencer posts?
In the United States, the FTC requires clear disclosure of paid or gifted partnerships. The disclosure must be easy to notice in the post itself, and tags such as paid partnership labels are used where the platform offers them.
Other countries have their own rules, and platforms add policies of their own. We build disclosure into every brief and check posts against it before and after publishing.
Process
How does a creator campaign run?
- Set the goal We agree whether the aim is awareness, traffic or sales and what will be measured.
- Choose and contract We approve creators with you and agree the contract, including usage rights.
- Review content We check drafts against the brief and disclosure rules before they are published.
- Track and report We collect results from codes, links and post analytics and report them.
Request a free social media reviewNo obligation. We reply by email.
Pricing
How much does influencer marketing cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of creators and the amount of coordination and reporting. Creator fees are paid separately and are agreed with each creator.
Frequently asked questions
What are usage rights in an influencer contract?
Usage rights state whether and where you may reuse the creator content, such as on your website or in ads, and for how long. They should be agreed in writing before the content is made.
How do you track influencer sales?
We give each creator a unique discount code and a tracked link. Sales that use the code or arrive through the link are attributed to that creator.
Must influencers disclose gifted products?
In the United States, yes. The FTC requires clear disclosure when a creator has received payment or free products. We include this requirement in every brief.
Are creator fees included in your price?
No. Creator fees are paid separately to each creator. Our service covers finding, vetting, briefing, contracts, checking and reporting.