Digital marketing for US businesses, planned from local search data
Adwortise works remotely with businesses across the United States. This page compares what customers search for, how hard those searches are to rank for and what a click costs in 30 US cities, using Semrush data from October 2026.
- Local search data for 30 US cities and 50 states
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
Prefer to talk? Call +44 7418 353079
- 297,480monthly searches tracked in 30 cities
- 30 citiesand 50 states with their own data
- $98median cost of a legal click
- 1 managerdedicated to your account
Explained
How does Adwortise work with US businesses?
Adwortise is a semantic SEO and digital marketing agency based in Pakistan that works remotely with businesses across the United States. It has no US office. Each client has a dedicated manager and receives one monthly report.
Plans start from data, not from a template. For 30 US cities we track how often people search for seven everyday local services, how hard each search is to rank for and what a click costs. Together those searches add up to about 297,480 a month. The chart shows the eight cities with the most.
Tracked searches · top 8 cities
- Atlanta18,640
- Chicago17,570
- Los Angeles17,060
- Houston16,980
- Dallas14,610
- Las Vegas14,210
- Phoenix13,860
- San Antonio13,070
City comparison
How does local search demand compare across US cities?
Atlanta has the most tracked searches at 18,640 a month, and Washington DC the fewest at 3,520.
Each city name opens a page with the full figures for that city and what they mean for a business there.
| City | Monthly searches tracked | Average ranking difficulty | Most searched service | Highest cost per click |
|---|---|---|---|---|
| Atlanta, GA | 18,640 | 51 / 100 | Personal injury lawyer | $100.01 · injury lawyer |
| Chicago, IL | 17,570 | 52 / 100 | Dentist | $88.19 · injury lawyer |
| Los Angeles, CA | 17,060 | 43 / 100 | Personal injury lawyer | $85.80 · injury lawyer |
| Houston, TX | 16,980 | 46 / 100 | Personal injury lawyer | $148.96 · injury lawyer |
| Dallas, TX | 14,610 | 45 / 100 | Personal injury lawyer | $185.00 · injury lawyer |
| Las Vegas, NV | 14,210 | 48 / 100 | Dentist | $138.94 · injury lawyer |
| Phoenix, AZ | 13,860 | 46 / 100 | Personal injury lawyer | $130.98 · injury lawyer |
| San Antonio, TX | 13,070 | 43 / 100 | Personal injury lawyer | $152.67 · injury lawyer |
| Austin, TX | 12,190 | 49 / 100 | Dentist | $123.96 · injury lawyer |
| Philadelphia, PA | 11,770 | 53 / 100 | Dentist | $101.75 · injury lawyer |
| San Diego, CA | 11,740 | 51 / 100 | Plumber | $116.56 · injury lawyer |
| Denver, CO | 10,940 | 45 / 100 | Personal injury lawyer | $235.49 · injury lawyer |
| Tampa, FL | 10,730 | 48 / 100 | Personal injury lawyer | $166.89 · injury lawyer |
| New York, NY | 10,250 | 47 / 100 | Personal injury lawyer | $66.15 · injury lawyer |
| Miami, FL | 9,400 | 47 / 100 | Dentist | $116.15 · injury lawyer |
| Indianapolis, IN | 8,730 | 45 / 100 | Dentist | $121.90 · injury lawyer |
| Orlando, FL | 8,290 | 45 / 100 | Personal injury lawyer | $101.64 · injury lawyer |
| Seattle, WA | 8,000 | 52 / 100 | Plumber | $75.32 · injury lawyer |
| Portland, OR | 8,000 | 49 / 100 | Plumber | $51.92 · injury lawyer |
| San Francisco, CA | 6,710 | 47 / 100 | Plumber | $64.50 · injury lawyer |
| San Jose, CA | 6,490 | 40 / 100 | Plumber | $89.95 · injury lawyer |
| Nashville, TN | 6,410 | 37 / 100 | Dentist | $95.47 · injury lawyer |
| Charlotte, NC | 6,390 | 42 / 100 | Plumber | $86.26 · injury lawyer |
| Boston, MA | 6,010 | 43 / 100 | Dentist | $71.40 · injury lawyer |
| Detroit, MI | 5,450 | 33 / 100 | Dentist | $52.87 · injury lawyer |
| Minneapolis, MN | 5,430 | 51 / 100 | Plumber | $65.81 · injury lawyer |
| Jacksonville, FL | 5,370 | 45 / 100 | Dentist | $200.89 · injury lawyer |
| Raleigh, NC | 5,240 | 41 / 100 | Dentist | $66.27 · injury lawyer |
| Columbus, OH | 4,420 | 46 / 100 | Personal injury lawyer | $70.53 · injury lawyer |
| Washington DC, DC | 3,520 | 35 / 100 | Plumber | $53.07 · injury lawyer |
Comparison
What does the data show across 30 cities?
Read across 30 cities, the data shows patterns that no single city page can.
- City size does not predict demand
- Atlanta has 9,900 monthly searches for a personal injury lawyer, more than Los Angeles (6,600) or New York (3,600). New Yorkers search with NYC and borough names, which city-name data does not count.
- Legal clicks cost the most everywhere
- A click on a personal injury lawyer search costs a median of $98 across the 30 cities, against $38 for a plumber and $8 for a dentist. The highest is Denver at $235.49.
- The most searched service changes by city
- A dentist is the most searched of the seven services in 11 of the 30 cities, and a personal injury lawyer in 11.
- Difficulty varies more than demand
- Detroit is the easiest of the 30 cities to rank in, with an average difficulty of 33 out of 100. Philadelphia is the hardest at 53. The average is 46.
- Weather moves roofing demand
- Roofing searches are highest in Indianapolis (1,900 a month), then Tampa and San Antonio (1,300 each), all cities with regular hail or hurricane damage.
- Suburbs hide a large share of demand
- These figures count only searches that include the city name. Searches that name a suburb or say near me are counted separately, so real demand in every city is higher than shown.
Coverage
Which states and cities have their own page?
State pages compare cities within one state. City pages give the full figures for one city.
- Texas. Houston, Dallas, San Antonio and Austin.
- Florida. Tampa, Miami, Orlando and Jacksonville.
- California. Los Angeles, San Diego, San Francisco and San Jose.
- New Jersey. A statewide comparison of four New Jersey cities.
- North Carolina. Charlotte and Raleigh.
- Arizona. Phoenix.
- Michigan. Detroit.
- Colorado. Denver.
- Ohio. Columbus.
- Georgia. Atlanta.
- Pennsylvania. Philadelphia.
- Illinois. Chicago.
- City comparisons for the other 38 states. Alabama, Alaska, Arkansas, Connecticut, Delaware, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Mexico, New York, North Dakota, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming.
- Other cities. Las Vegas, New York, Indianapolis, Seattle, Portland, Nashville, Boston, Minneapolis and Washington DC.
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Method
How was the data collected?
Every figure on these pages comes from one data pull, made the same way for every city so that the numbers can be compared.
- Source
- Semrush keyword data for Google searches in the United States, collected in October 2026.
- Searches tracked
- Seven phrases followed by the city name: web design, plumber, dentist, roofing, hvac, personal injury lawyer and real estate agent. State pages use three of them for a wider set of cities.
- Monthly searches
- The estimated average number of Google searches a month in the United States for that exact phrase.
- Ranking difficulty
- An estimate from 0 to 100 of how hard it is to reach the first page of organic results for that phrase. Higher is harder.
- Cost per click
- The estimated average price an advertiser pays for one click on that phrase in Google Ads. A dash means there is no estimate.
- Limits
- Searches without the city name are not counted. Cities that share a name with another, such as Columbus, Portland and Jacksonville, include some searches meant for the other place. All figures are estimates.
Pricing
How much does marketing for a US business cost?
SEO packages start at $500 per month for a small business in one market, on a six-month minimum term. Prices are the same for every US city. What changes is how much work a market needs, which the data above helps to estimate. Other services are quoted after a free audit, because the price depends on the scope of work. See pricing for what each package includes.
Frequently asked questions
Does Adwortise have an office in the United States?
No. Adwortise is based in Pakistan and works remotely with US businesses. Communication is by email and scheduled calls, and each client has one dedicated manager and one monthly report.
Which US city is the hardest to rank in for local services?
Of the 30 cities we track, Philadelphia has the highest average ranking difficulty at 53 out of 100, and Detroit the lowest at 33. Difficulty differs by service, so the city page for each place shows all seven searches.
Can you work with a business in a city that is not listed?
Yes. The 30 cities are the ones we have published data for so far. The free audit covers the searches and the area that matter for your business, wherever it is in the United States.
How often is the data updated?
The figures on these pages are from October 2026. Search volumes and click costs change over time, so treat them as a snapshot.
Do you only work with the services shown in the data?
No. The searches are a consistent sample used to compare places. Adwortise works with many industries, and the free audit looks at the searches that matter for your own business.