Digital marketing for Alaska businesses
Across 4 Alaska cities, people make about 3,090 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Anchorage accounts for 64% of them. Adwortise works remotely with Alaska businesses and plans their marketing city by city from this data.
- Search data for 4 Alaska cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 3,090monthly searches tracked in 4 cities
- 64%of tracked demand is in Anchorage
- $61highest legal cost per click: Anchorage
- 1 managerdedicated to your account
Explained
How does Adwortise work with Alaska businesses?
Adwortise works remotely with Alaska businesses from its base in Pakistan, so there is no Alaska office. Plans are made city by city, because demand, competition and click costs differ from one Alaska city to the next.
Alaska's economy rests on oil and gas, fishing, tourism, the military and government. The chart compares monthly searches for three everyday services across 4 Alaska cities.
Tracked searches · Alaska
- Anchorage1,990
- Wasilla670
- Fairbanks290
- Juneau140
City comparison
Where is local search demand concentrated in Alaska?
Anchorage accounts for 64% of the searches we track across 4 Alaska cities, and Wasilla for 22%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Anchorage | 390 | 720 | 880 | $60.59 | 64% |
| Wasilla | 140 | 480 | 50 | — | 22% |
| Fairbanks | 70 | 110 | 110 | $39.29 | 9% |
| Juneau | under 10 | 140 | — | — | 5% |
Strategy
What does the data mean for an Alaska business?
Four findings stand out in the Alaska figures.
- One market leads: Anchorage
- Anchorage holds 64% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Most expensive legal click: Anchorage
- One click on a personal injury lawyer search costs about $61 in Anchorage, against $39 in Fairbanks. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Wasilla
- Average ranking difficulty across its searches is 25 out of 100, the lowest of the 2 cities with enough data to compare. Anchorage is the hardest at 44.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 1,450 a month, ahead of personal injury lawyer at 1,040 and plumber at 600.
Services
Which services fit a business that covers Alaska?
A business that serves more than one Alaska city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Anchorage.
- Franchise and multi-location SEO. A shared structure for branches in several Alaska cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $61 in Anchorage and $39 in Fairbanks.
- SEO for statewide and online businesses. For companies that sell across Alaska without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Alaska?
About half of Alaska's population lives in and around Anchorage, and the other cities are small and far apart, often with no road between them. Service areas have to be stated exactly, because a business in Anchorage cannot serve Juneau or Fairbanks by road in a day.
Most of Alaska is on Alaska Time, and the western Aleutian Islands are on Hawaii-Aleutian Time.
City pages for Alaska will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for an Alaska business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Wasilla and Fairbanks as well as Anchorage needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Alaska?
No. Adwortise is based in Pakistan and works remotely. Most of Alaska is on Alaska Time, and the western Aleutian Islands are on Hawaii-Aleutian Time.
Which Alaska city has the most local search demand?
Of the 4 cities we track, Anchorage has the most, with 1,990 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Wasilla is second with 670.
Do I need a separate page for every Alaska city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Alaska?
Estimated costs per click range from $39.29 in Fairbanks to $60.59 in Anchorage. The median across the 30 cities we track nationally is $98.