Google Shopping ads management
Google Shopping ads show a product image, title and price directly in search results. Adwortise manages the Merchant Center feed and the Shopping and Performance Max campaigns that run on it for online stores.
- Merchant Center feed titles, GTINs, categories and images
- Performance Max and standard Shopping campaigns
- Feed disapprovals found and fixed
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- Free auditbefore any commitment
- Weeklyoptimization of bids, budgets and ads
- Monthlyreport on spend, leads and cost per lead
- 1 managerdedicated to your account
Explained
What are Google Shopping ads?
Google Shopping ads are product listings that show an image, title, price and store name, so a shopper sees what is for sale before clicking.
They are built from a product feed in Google Merchant Center, not from keywords you write. Google matches each product to searches using the feed data and the landing page, so the quality of the feed largely decides what the ads can show for.
Merchant Center review
- Product titlesRewritten
- Missing GTINsFound
- Price mismatchDisapproved
- Product imagesApproved
- Conversion trackingVerified
Deliverables
What does the Merchant Center feed need?
| Attribute | Why it matters | What we check |
|---|---|---|
| Title | Main text Google uses to match searches. | Brand, product type and key attributes such as size or color. |
| GTIN and brand | Identifies the exact product. | Correct GTINs where they exist, and consistent brand names. |
| Product category | Places the product in Google taxonomy. | The most specific category that fits. |
| Images | The first thing shoppers see. | Clear product image that meets Google requirements. |
| Price and availability | Must match the landing page. | Feed values agree with what the page shows. |
What you get
What does our Google Shopping service include?
- Feed optimization
- We rewrite titles, fix categories and fill missing attributes, usually through a feed rule or supplemental feed.
- Campaign structure
- We set up Performance Max or standard Shopping campaigns, grouped by margin, category or best sellers.
- Disapproval fixes
- We find why products are disapproved and correct the feed or the landing page.
- Conversion tracking
- We confirm purchases and revenue are recorded correctly in Google Ads.
- Negative keywords
- For standard Shopping campaigns we review search terms and exclude irrelevant ones.
Services
Which campaign type should a store use?
- Performance Max. Uses the feed and shows ads across Google channels, with Google controlling much of the placement.
- Standard Shopping. Shows product ads in search and Shopping results with more control over bids and search terms.
- Both together. Some stores use them side by side. The choice depends on the catalog, margins and tracking.
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Common problems
Why are products disapproved?
Products are usually disapproved because the feed and the landing page disagree, or because required data is missing. Common causes are a price or availability mismatch, a missing or invalid GTIN, an image that breaks policy, and a landing page that does not load.
We check the Diagnostics tab in Merchant Center, fix the cause and resubmit. This is a core part of the work, because a disapproved product cannot show at all.
Pricing
How much does Google Shopping management cost?
This service is quoted after a free audit, because the price depends on the scope of work. Ad spend is paid directly to Google and is separate from the management fee. Every ad account stays in your ownership.
Frequently asked questions
Do I need Merchant Center for Google Shopping ads?
Yes. Shopping ads run from a product feed uploaded to Google Merchant Center and linked to your Google Ads account.
Can I use Shopify, WooCommerce or another platform?
Yes. Most store platforms can send a product feed to Merchant Center, by a built-in channel, an app or a scheduled file.
What is the difference between Shopping and Performance Max?
Standard Shopping shows product ads in Google search and Shopping surfaces. Performance Max uses the same feed but also runs across other Google channels, with less manual control.
Can you fix products that Google disapproved?
In most cases, yes. We trace each disapproval to the feed or the landing page, correct it and resubmit. Policy-based disapprovals may need changes to the product or page.