Digital marketing for Oklahoma businesses
Across 4 Oklahoma cities, people make about 7,100 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Tulsa accounts for 43% of them. Adwortise works remotely with Oklahoma businesses and plans their marketing city by city from this data.
- Search data for 4 Oklahoma cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 7,100monthly searches tracked in 4 cities
- 43%of tracked demand is in Tulsa
- $139highest legal cost per click: Edmond
- 1 managerdedicated to your account
Explained
How does Adwortise work with Oklahoma businesses?
Adwortise works remotely with Oklahoma businesses from its base in Pakistan, so there is no Oklahoma office. Plans are made city by city, because demand, competition and click costs differ from one Oklahoma city to the next.
Oklahoma's economy includes oil and gas, aerospace, agriculture and wind energy. The chart compares monthly searches for three everyday services across 4 Oklahoma cities.
Tracked searches · Oklahoma
- Tulsa3,020
- Oklahoma City2,810
- Edmond850
- Norman420
City comparison
Where is local search demand concentrated in Oklahoma?
Tulsa accounts for 43% of the searches we track across 4 Oklahoma cities, and Oklahoma City for 40%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Tulsa | 720 | 1,300 | 1,000 | $64.41 | 43% |
| Oklahoma City | 210 | 1,300 | 1,300 | $102.71 | 40% |
| Edmond | 320 | 480 | 50 | $138.88 | 12% |
| Norman | 260 | 110 | 50 | $48.52 | 6% |
Strategy
What does the data mean for an Oklahoma business?
Four findings stand out in the Oklahoma figures.
- Demand is spread across cities
- Tulsa leads with 43% of tracked searches, and Oklahoma City follows with 40%. No single city page can carry a statewide business here.
- Most expensive legal click: Edmond
- One click on a personal injury lawyer search costs about $139 in Edmond, against $49 in Norman. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Norman
- Average ranking difficulty across the three searches is 14 out of 100, the lowest of the 4 cities. Oklahoma City is the hardest at 43.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 3,190 a month, ahead of personal injury lawyer at 2,400 and plumber at 1,510.
Services
Which services fit a business that covers Oklahoma?
A business that serves more than one Oklahoma city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Tulsa.
- Franchise and multi-location SEO. A shared structure for branches in several Oklahoma cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $139 in Edmond and $49 in Norman.
- SEO for statewide and online businesses. For companies that sell across Oklahoma without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Oklahoma?
Oklahoma City and Tulsa, about 100 miles apart, are the two markets that matter. Norman and Edmond are part of the Oklahoma City metro. Tornado and hail seasons drive demand for roofing and repair work.
Oklahoma is on Central Time.
City pages for Oklahoma will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for an Oklahoma business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Oklahoma City and Edmond as well as Tulsa needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Oklahoma?
No. Adwortise is based in Pakistan and works remotely. Oklahoma is on Central Time.
Which Oklahoma city has the most local search demand?
Of the 4 cities we track, Tulsa has the most, with 3,020 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Oklahoma City is second with 2,810.
Do I need a separate page for every Oklahoma city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Oklahoma?
Estimated costs per click range from $48.52 in Norman to $138.88 in Edmond. The median across the 30 cities we track nationally is $98.