Digital marketing for Hawaii businesses
Across 4 Hawaii cities, people make about 2,700 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Honolulu accounts for 65% of them. Adwortise works remotely with Hawaii businesses and plans their marketing city by city from this data.
- Search data for 4 Hawaii cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 2,700monthly searches tracked in 4 cities
- 65%of tracked demand is in Honolulu
- $17highest legal cost per click: Honolulu
- 1 managerdedicated to your account
Explained
How does Adwortise work with Hawaii businesses?
Adwortise works remotely with Hawaii businesses from its base in Pakistan, so there is no Hawaii office. Plans are made city by city, because demand, competition and click costs differ from one Hawaii city to the next.
Hawaii's economy rests on tourism, the military, construction and agriculture. The chart compares monthly searches for three everyday services across 4 Hawaii cities.
Tracked searches · Hawaii
- Honolulu1,750
- Hilo670
- Kailua180
- Kahului100
City comparison
Where is local search demand concentrated in Hawaii?
Honolulu accounts for 65% of the searches we track across 4 Hawaii cities, and Hilo for 25%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Honolulu | 480 | 880 | 390 | $17.27 | 65% |
| Hilo | 70 | 590 | 10 | — | 25% |
| Kailua | 70 | 110 | — | — | 7% |
| Kahului | 30 | 70 | — | — | 4% |
Strategy
What does the data mean for a Hawaii business?
Four findings stand out in the Hawaii figures.
- One market leads: Honolulu
- Honolulu holds 65% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Legal clicks: one estimate, in Honolulu
- One click on a personal injury lawyer search costs about $17 in Honolulu. The other 3 cities have too few searches for an estimate, so ad budgets start small and are adjusted from real results.
- Easiest city to rank in: Hilo
- Average ranking difficulty across its searches is 22 out of 100, the lowest of the 4 cities with enough data to compare. Honolulu is the hardest at 42.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 1,650 a month, ahead of plumber at 650 and personal injury lawyer at 400.
Services
Which services fit a business that covers Hawaii?
A business that serves more than one Hawaii city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Honolulu.
- Franchise and multi-location SEO. A shared structure for branches in several Hawaii cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because demand and click costs differ from one city to the next.
- SEO for statewide and online businesses. For companies that sell across Hawaii without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Hawaii?
Each Hawaiian island is its own market, because no business can drive from one to another. About two thirds of the population lives on Oahu, and people search by island and by neighborhood as often as by city name.
Hawaii is on Hawaii-Aleutian Time and does not observe daylight saving time.
City pages for Hawaii will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a Hawaii business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Hilo and Kailua as well as Honolulu needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Hawaii?
No. Adwortise is based in Pakistan and works remotely. Hawaii is on Hawaii-Aleutian Time and does not observe daylight saving time.
Which Hawaii city has the most local search demand?
Of the 4 cities we track, Honolulu has the most, with 1,750 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Hilo is second with 670.
Do I need a separate page for every Hawaii city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Hawaii?
The only city with an estimate is Honolulu, at $17.27 a click. The other 3 cities have too few searches for one. The median across the 30 cities we track nationally is $98.