Case studies
Client projects, each with its starting point, the work done and the measured result.
Client projects
Dental · Local SEO
Multi-location dental group, Texas
+212%organic appointment requests in six months
- Keywords in the top 3
- 64
- Calls from Google Business Profile
- +138%
Three clinics shared one thin locations page and were missing from the map results. We built a page for each clinic, rebuilt their Google Business Profiles and earned local links and reviews. Appointment requests from search more than tripled in six months.
Ecommerce · Google Ads
Shopify home goods store
4.6xreturn on ad spend, up from 1.9x in 90 days
- Cost per purchase
- −41%
- Monthly revenue from ads
- +167%
Broad campaigns were sending most of the budget to a few low-margin products. We rebuilt the product feed, split campaigns by margin and cut the search terms that never converted. Return on ad spend rose from 1.9x to 4.6x in 90 days.
Home services · SEO and web design
Regional HVAC contractor, Florida
+164%quote requests from organic search in eight months
- Service pages on page one
- 37
- Mobile page load time
- 1.4s
A slow website with one page for every service brought in few calls from search. We rebuilt the site on WordPress, wrote a page for each service and city, and fixed the issues the audit found. Quote requests from search grew 164% in eight months.
Legal · Local SEO
Personal injury law firm, Arizona
+187%case inquiries from organic search in nine months
- Practice pages on page one
- 28
- Map pack visibility
- +96%
The firm ranked for its own name and little else. We mapped every practice area and city it serves, wrote the missing pages and built citations and local links. Inquiries from organic search nearly tripled in nine months.
SaaS · B2B SEO
B2B scheduling software company
+240%demo requests from organic search in twelve months
- Non-brand clicks per month
- 18.4k
- Topic clusters published
- 9
Almost all organic traffic came from searches for the brand name. We built a topical map around the problems the product solves, published nine topic clusters and fixed crawling and indexing issues. Non-brand clicks grew from 2,100 to 18,400 a month.
Ecommerce · Ecommerce SEO
Online outdoor gear store
+128%organic revenue, year over year
- Category pages in the top 5
- 46
- Duplicate URLs removed
- 12k
Filter pages had created thousands of duplicate URLs that weakened the category pages. We cleaned up indexing, rewrote category and product copy and added structured data. Organic revenue more than doubled year over year.
What each case study states
- The starting point. Where the business stood in search, ads or sales before the work began, with dates.
- The work. What was done, in what order and why.
- The result. The change in leads, sales or visibility over a stated period.
- The source. Where each figure comes from, such as Google Search Console, Google Analytics or the ad account.
- Permission. Clients are named only with their agreement.