Digital marketing for Arkansas businesses
Across 4 Arkansas cities, people make about 4,240 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Little Rock accounts for 51% of them. Adwortise works remotely with Arkansas businesses and plans their marketing city by city from this data.
- Search data for 4 Arkansas cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
Prefer to talk? Call +44 7418 353079
- 4,240monthly searches tracked in 4 cities
- 51%of tracked demand is in Little Rock
- $91highest legal cost per click: Fayetteville
- 1 managerdedicated to your account
Explained
How does Adwortise work with Arkansas businesses?
Adwortise works remotely with Arkansas businesses from its base in Pakistan, so there is no Arkansas office. Plans are made city by city, because demand, competition and click costs differ from one Arkansas city to the next.
Arkansas has two economic centers: Little Rock, the capital, and Northwest Arkansas, home to Walmart, Tyson Foods and J.B. Hunt. The chart compares monthly searches for three everyday services across 4 Arkansas cities.
Tracked searches · Arkansas
- Little Rock2,170
- Fayetteville1,130
- Fort Smith500
- Jonesboro440
City comparison
Where is local search demand concentrated in Arkansas?
Little Rock accounts for 51% of the searches we track across 4 Arkansas cities, and Fayetteville for 27%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Little Rock | 390 | 1,300 | 480 | $83.04 | 51% |
| Fayetteville | 260 | 480 | 390 | $91.32 | 27% |
| Fort Smith | 30 | 260 | 210 | $22.37 | 12% |
| Jonesboro | 50 | 320 | 70 | $69.38 | 10% |
Strategy
What does the data mean for an Arkansas business?
Four findings stand out in the Arkansas figures.
- One market leads: Little Rock
- Little Rock holds 51% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Most expensive legal click: Fayetteville
- One click on a personal injury lawyer search costs about $91 in Fayetteville, against $22 in Fort Smith. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Jonesboro
- Average ranking difficulty across the three searches is 27 out of 100, the lowest of the 4 cities. Little Rock is the hardest at 44.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 2,360 a month, ahead of personal injury lawyer at 1,150 and plumber at 730.
Services
Which services fit a business that covers Arkansas?
A business that serves more than one Arkansas city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Little Rock.
- Franchise and multi-location SEO. A shared structure for branches in several Arkansas cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $91 in Fayetteville and $22 in Fort Smith.
- SEO for statewide and online businesses. For companies that sell across Arkansas without a local service area, planned from a topical map of what they sell, not from city names.
Request a free auditNo obligation. We reply by email.
Local market
What is different about marketing in Arkansas?
Central Arkansas around Little Rock and the Fayetteville-Springdale-Rogers-Bentonville corridor in the northwest are separate markets about three hours apart, and the northwest is the faster growing of the two. A business that serves both needs a plan for each. Fayetteville and Jonesboro share their names with cities in other states, so their figures include some searches meant for those places.
Arkansas is on Central Time.
City pages for Arkansas will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for an Arkansas business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Fayetteville and Fort Smith as well as Little Rock needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Arkansas?
No. Adwortise is based in Pakistan and works remotely. Arkansas is on Central Time.
Which Arkansas city has the most local search demand?
Of the 4 cities we track, Little Rock has the most, with 2,170 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Fayetteville is second with 1,130.
Do I need a separate page for every Arkansas city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Arkansas?
Estimated costs per click range from $22.37 in Fort Smith to $91.32 in Fayetteville. The median across the 30 cities we track nationally is $98.