Digital marketing for New Hampshire businesses
Across 4 New Hampshire cities, people make about 1,790 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Manchester accounts for 46% of them. Adwortise works remotely with New Hampshire businesses and plans their marketing city by city from this data.
- Search data for 4 New Hampshire cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
Prefer to talk? Call +44 7418 353079
- 1,790monthly searches tracked in 4 cities
- 46%of tracked demand is in Manchester
- $64highest legal cost per click: Nashua
- 1 managerdedicated to your account
Explained
How does Adwortise work with New Hampshire businesses?
Adwortise works remotely with New Hampshire businesses from its base in Pakistan, so there is no New Hampshire office. Plans are made city by city, because demand, competition and click costs differ from one New Hampshire city to the next.
New Hampshire's economy includes advanced manufacturing, technology, healthcare and tourism. The chart compares monthly searches for three everyday services across 4 New Hampshire cities.
Tracked searches · New Hampshire
- Manchester820
- Portsmouth530
- Nashua370
- Keene70
City comparison
Where is local search demand concentrated in New Hampshire?
Manchester accounts for 46% of the searches we track across 4 New Hampshire cities, and Portsmouth for 30%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Manchester | 320 | 390 | 110 | $58.69 | 46% |
| Portsmouth | 210 | 110 | 210 | — | 30% |
| Nashua | 90 | 210 | 70 | $63.72 | 21% |
| Keene | under 10 | 70 | — | — | 4% |
Strategy
What does the data mean for a New Hampshire business?
Four findings stand out in the New Hampshire figures.
- Demand is spread across cities
- Manchester leads with 46% of tracked searches, and Portsmouth follows with 30%. No single city page can carry a statewide business here.
- Most expensive legal click: Nashua
- One click on a personal injury lawyer search costs about $64 in Nashua, against $59 in Manchester. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Nashua
- Average ranking difficulty across its searches is 25 out of 100, the lowest of the 3 cities with enough data to compare. Portsmouth is the hardest at 31.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 780 a month, ahead of plumber at 620 and personal injury lawyer at 390.
Services
Which services fit a business that covers New Hampshire?
A business that serves more than one New Hampshire city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Manchester.
- Franchise and multi-location SEO. A shared structure for branches in several New Hampshire cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $64 in Nashua and $59 in Manchester.
- SEO for statewide and online businesses. For companies that sell across New Hampshire without a local service area, planned from a topical map of what they sell, not from city names.
Request a free auditNo obligation. We reply by email.
Local market
What is different about marketing in New Hampshire?
Most of New Hampshire's population lives in the south, in Manchester, Nashua and the Seacoast, within reach of Boston. Businesses there compete with Massachusetts providers, and people search by town name. Manchester and Portsmouth share their names with cities in other states, so their figures include some searches meant for those places.
New Hampshire is on Eastern Time.
City pages for New Hampshire will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a New Hampshire business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Portsmouth and Nashua as well as Manchester needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in New Hampshire?
No. Adwortise is based in Pakistan and works remotely. New Hampshire is on Eastern Time.
Which New Hampshire city has the most local search demand?
Of the 4 cities we track, Manchester has the most, with 820 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Portsmouth is second with 530.
Do I need a separate page for every New Hampshire city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in New Hampshire?
Estimated costs per click range from $58.69 in Manchester to $63.72 in Nashua. The median across the 30 cities we track nationally is $98.